NRL targets grassroots in slick new ad campaign
3 hours 14 minutes ago. | Joel Labi
"From the park to a premiership" - that's the NRL's motto for 2009 as it unveils its new ad campaign.
It all starts where the dreams of so many of our NRL stars began, at the park.
A couple of boys kicking the footy around, before a stadium erupts.
And in the blink of an eye the kids are rugby league heroes - Greg Inglis, Darren Lockyer, Israel Falou.
The slogan this season is feel it.
The slick commercial is backed with a specially recorded song from Australian Idol winner, Wes Carr
Despite the tough times in 2009, the NRL says it will go back to basics to keep the crowd numbers solid.
Boss David Gallop says the ticket sales for Round 1 already look strong.
