Anyone notice the names of the last 30 odd years expansion teams.
Steelers
Raiders
Knights
Giants/seagulls/chargers
Broncos
Warriors
Reds
Crushers
Cowboys
Rams
Mariners
Storm
Titans.
Only broncos and Rams with animals names/mascots.
Seagulls by default Second time round due to existing second tier club.
Reds, although representing the kangaroo, with a generic name which could be anything, (like Carlton Blues).
Now we have on the cards Pirates, Bombers, Leprechauns etc.
Are there no marketable animals left? And I am not particularly concerned with geographical significance, just pure brand identity with colours which can be made to work so we don't end up with an orange shark or green and red tiger, for example.
There're hundreds of thousands of potentially extremely marketable animals left out there, they're just not as mainstream or present in popular culture as for example lions, tigers, bears and eagles.
The Wellington Orcas are a perfect example of a team looking a little outside box when it comes to an animal brand, but as I said before there're hundreds of thousands of others animals that would make incredible sporting brands that have been largely overlooked.
I'll name a few of the top of my head that as far as I know are not in use by any major professional sporting teams and all of which would have distinctive colour schemes. So for example what about teams with names like the Sea Lions, Silverbacks/Gorillas, Hyenas, Bandits (Raccoons), Cockies (Cockatoos), Galahs (different Cockatoos), Gang-Gangs (more Cockatoos), Frills/Frillnecks (Frillneck lizards), Baboons, Olives (Baboons) or even Drills and Mandrills (Baboon-like species of monkey), Simians, Murder (as in a murder of crows) etc, etc, etc, etc, etc, etc.
I tried to focus more on Australian animals, but as is obvious in my list above there're plenty of exotic animals that would make great mascots as well, particularly apes and monkeys IMO which seem to have been almost completely overlook as mascots.
Though this is a little off the topic of my post, I think that the Mandrills name is my favorite from the ones I mentioned above, it'd be very left of field (particularly for an Australian team) but Mandrills are animals that would be insanely easy to create a great sporting brand around that would be very memorable and original.