The ARLC decides on all matters. The day to day operations is headed by the ceo who must follow the arlc's objectives.
The NRL brand is the most recognised brand.
The nrl clubs don't have too much power. They don't have the power they used to. That's why the arlc was formed. To do what is in the best interests of RL in aus.
For example, touch football in australia is now branded nrl touch football. The arlc's decision to invest in the pacific is why it's nrl development officers in the pacific. The same reason why GDOs (Game Development Officers) around the country are now NRL GDOs, rather than ARL GDOs, as they were 2 years ago.
ARL doesn't exist anymore. NRL (not the nrl clubs) is now the managing body (encompassing all rl in australia). But each manager must follow the arlc's objectives. And with grant as chairman and other astute business people, that's why RL has changed directions.
The NRL clubs would actually have to get arl commissioners or maybe state chairmans to side with them to get rid of grant. But then a new chairman doesn't mean better results for the nrl clubs. The commissioners what keep doing what they're doing.
The negative press is simply news corp journos pressuring the arlc and nrl management. Particularly because they thought fox had missed out.
At the same time fairfax journos were reporting how it is impossible for "super league 2" or inserting a puppet chairman by the nrl clubs.