So for those not following the NRL deal thing, a Newscorp lacky has spouted the following:
Whilst Newscorp are a bunch of evil people, you cannot deny they have the resources to give international league a serious shot in the arm if they chose to do so, specifically in the US. Will we see any substance to this, or just hot air?
It's already worrying that they talk of NRL on the global stage rather than rugby league in general, but that may just be because it is a Victorian and he doesn't know any better.
The best way to expand the interest in a game is to bring it to a person's door step. I'm not talking about big celebrities telling about how they love their NRL team or putting on Exhibition games between pro teams, but by creating long term tangible things in that country.
Russel Crowe a few years back (2010 i believe) was on Jay Leno or something and talked about how Souths bought Greg Inglis. He's also tweeted and tried to convince millions of Americans to love South Sydney. Although this has made more people aware of the NRL and Souths, there won't be a massive demand for sales or jerseys in the states for Rabbitohs merchandise.
Jarryd Hayne's hype in the NFL and our big connections in media can help, but the truest way to help expand the sport is by making domestic development and competitions in that country where people who live there have a personal connection to that sport.
The USARL have done fantastic work expanding the game in the States and the people who work behind the scenes there who go to local neighborhoods for sponsors, TV interviews, flyer runs etc for the local domestic USA clubs are doing a 1000 times better job for long term fans and supporters for the sport in the USA than Russel Crowe and Jarryd Hayne.
If we really want to use our "global" resources to help expand the game, we need to point out the people who are doing the hard yards on the ground like the USARL and Canada Rugby League etc via media outlets.
If Jarryd Hayne told people on live television about the USARL, it would help those guys greatly!