To the doomsday preppers, AFL trolls & News Hacks, I think a good question to ask is --
For what the NRL sold so far (4 F2A matches, 4 non exclusive digital rights, Finals, GF, State of Origin, Event Games) for $925 million, how much more do you think they should have gotten for that?
$1 billion? $1.5 billion? Fiftyquadrillionbazillion?
Yes the NRL sold State of Origin to F2A but it always has. Nothing's changed.
If you believe News Corps own press, if the deal would have been done as per News' shitty terms the F2A valuation for these components would have been significantly lower.
In effect by splitting the negotiations the NRL have extracted a better/fairer value for the F2A components.
And you can whinge that there are no other bidders to compete with Fox. But before the 9 deal was signed, what did you think the alternative was?
Nothing's changed. If you think the alternative was F2A, that's still available. The 9 deal doesn't forbid rival F2A parties or even prohibits 9 itself from onselling or purchasing more content. If you think the alternative is a different streaming/subscription choice, the deal with 9 doesn't affect that as their digital rights are non-exclusive. If you think there was no alternative, than like I said - nothing's changed.