Next TV deal discussion 2028 -

[Iamback]

Super Rugby isn't a major code in Australia, and the duopoly that is the AFL and NRL are the reason they got less.

It's AFL, NRL or nothing when it comes to the Australian sports landscape

Yep and look at the options should the rights change

Ch 7 - Zero chance as they couldn't afford the rights
Stan/Ch9 - Stan are losing a lot of normal programming content, Will they be around in 3 years?
Paramount/10 - Paramount are a fair way back in both FTA and Subs. Do they have the setup to do the game well.
They have had a bit of problems with their Regional Network - Given how important regionals are they need that in place before they can even be a player.

Even allowing for those questions the question comes to how much is too much to pay? The best option could be for the NFL style of splitting up the rights. It brings money but if someone is watching ch9 waiting but the game is on ch10 brings its on problems.

There is no perfect option and ask a result no matter where it goes it will have other problems

 

[Perth Red]

PVL said it over $400m cash a year, Of you believe your beloved AFL but not NRL

link? The NRL (or any sport) has never announced a media deal as cash only.

Just a reminder of his confession of how he sold us down the river.

AW: Was it a mistake doing the deal with Foxtel during the pandemic?
At the time, Fox needed an asset on its sheet to continue its viability. If we didn’t come into play, there’d be no Foxtel.

AW: Isn’t that Rupert Murdoch’s problem, not rugby league’s?
If Foxtel coughs, all the codes catch a cold. If you haven’t got them in play, the other parties won’t be paying as much as they should because you need competitive tension. When COVID-19 hit, they were the only ones. If they went under, there was no-one else available.

And this little gem from back in 2020:

PV: "We have a deal that secures our future and I think the AFL have made a massive mistake by not getting Foxtel over the line."

 

[Steel Saints]

That shouldn't be in TV money though, It is revenue yes but not TV money

I read somewhere that the AFL deal from Seven and Fox combined with cash and contra was understood to be worth $3.85 billion over 7 years. That equates to $550 million per year. IIRC the figure of $550 million was bandied about on this very site a day before the announcement.

While the rest of the deal comes from Telstra. Telstra stopped doing live streaming and are now offering discounts to get Kayo.

So the AFL have changed strategy and are using Telstra to do work at Marvel. In a way its a "side project" of some sort.

And when you look at the NRL deal, there is no telco involved. One could argue that the NRL deal is incomplete. Maybe the NRL needs to find themselves a "side project" so that Telstra could get involved in some way shape or form.

 

[Wb1234]

I read somewhere that the AFL deal from Seven and Fox combined with cash and contra was understood to be worth $3.85 billion over 7 years. That equates to $550 million per year. IIRC the figure of $550 million was bandied about on this very site a day before the announcement.

While the rest of the deal comes from Telstra. Telstra stopped doing live streaming and are now offering discounts to get Kayo.

So the AFL have changed strategy and are using Telstra to do work at Marvel. In a way its a "side project" of some sort.

And when you look at the NRL deal, there is no telco involved. One could argue that the NRL deal is incomplete. Maybe the NRL needs to find themselves a "side project" so that Telstra could get involved in some way shape or form.

People have told you before the nrl gets it’s digital income directly it didn’t sell it off like afl

why is that so difficult to comprehend ?

 

[Perth Red]

I read somewhere that the AFL deal from Seven and Fox combined with cash and contra was understood to be worth $3.85 billion over 7 years. That equates to $550 million per year. IIRC the figure of $550 million was bandied about on this very site a day before the announcement.

While the rest of the deal comes from Telstra. Telstra stopped doing live streaming and are now offering discounts to get Kayo.

So the AFL have changed strategy and are using Telstra to do work at Marvel. In a way its a "side project" of some sort.

And when you look at the NRL deal, there is no telco involved. One could argue that the NRL deal is incomplete. Maybe the NRL needs to find themselves a "side project" so that Telstra could get involved in some way shape or form.

They have, to a lessor degree. They just signed a deal with Telstra for $18mill a year which includes naming rights and some in-kind/contra work. Traditionally Telstra have paid around $12milla year just for naming rights.

NRL and Telstra agree 'AUS$90m' title sponsorship extension - SportsPro

Telecommunications company Telstra to remain naming rights partner of the NRL, Australia's top rugby league competitions.

www.sportspromedia.com

 

[Steel Saints]

They have, to a lessor degree. They just signed a deal with Telstra for $18mill a year which includes naming rights and some in-kind/contra work. Traditionally Telstra have paid around $12milla year just for naming rights.

NRL and Telstra agree 'AUS$90m' title sponsorship extension - SportsPro

Telecommunications company Telstra to remain naming rights partner of the NRL, Australia's top rugby league competitions.

www.sportspromedia.com

The NRL prevoiusly had naming and digital rights from Telstra. Now it's just naming rights sponsorship.

 

[Steel Saints]

People have told you before the nrl gets it’s digital income directly it didn’t sell it off like afl

why is that so difficult to comprehend ?

You have a link to the digital income that the NRL is receiving. I am looking for it btw, otherwise i would've provided the link myself.

 

[Iamback]

I read somewhere that the AFL deal from Seven and Fox combined with cash and contra was understood to be worth $3.85 billion over 7 years. That equates to $550 million per year. IIRC the figure of $550 million was bandied about on this very site a day before the announcement.

While the rest of the deal comes from Telstra. Telstra stopped doing live streaming and are now offering discounts to get Kayo.

So the AFL have changed strategy and are using Telstra to do work at Marvel. In a way its a "side project" of some sort.

And when you look at the NRL deal, there is no telco involved. One could argue that the NRL deal is incomplete. Maybe the NRL needs to find themselves a "side project" so that Telstra could get involved in some way shape or form.

The NRL and RL in general has this aim bordering on obssession with cracking the US market ( the 2033 World Cup there makes no sense ) Should that pay off their strategy of keeping the Ad revenue from the NRL and Club websites will result in millions more then Telstra on their own can provide.

 

[Perth Red]

You have a link to the digital income that the NRL is receiving. I am looking for it btw, otherwise i would've provided the link myself.

Its hidden now so you cant see it. You'd also have to factor in the expense to generate that revenue, which AFL doesnt have to as Telstra cover that, to get an accurate like for like. We no longer have that level of visibility in the financial reporting after pistol pete took over and changed the annual reports.

The NRL prevoiusly had naming and digital rights from Telstra. Now it's just naming rights sponsorship.

Not quite. They get $60mill cash (which is the naming rights) and $30mill contra/in kind work in the deal. Our naming rights value hasn't changed in many years, an interesting question why?

 

[Wb1234]

You have a link to the digital income that the NRL is receiving. I am looking for it btw, otherwise i would've provided the link myself.

The nrl reported digital income from its website of 21 million

nobody knows how much each of the clubs make off their websites bc that’s separate

whatever it is nrl will get more cash

NRL claims early victory for $100m digital business

Game 1 of State of Origin is on Wednesday night in Melbourne, but the NRL thinks it is winning already.

www.afr.com

NRL's Digital Arm Gets "Preposterous" A$1B Valuation

The NRL believes the value of its digital arm will increase dramatically over the next two years.

www.sportsbusinessjournal.com

 

[Perth Red]

He's wrong as usual. The last reported digital revenue amount was $24mill in 2019. No specific expense line for expenditure to realise that revenue.

The clubs websites etc are all managed and controlled by the NRL digital dept with revenue being included in that amount above.

 

[Steel Saints]

The nrl reported digital income from its website of 21 million

nobody knows how much each of the clubs make off their websites bc that’s separate

whatever it is nrl will get more cash

NRL claims early victory for $100m digital business

Game 1 of State of Origin is on Wednesday night in Melbourne, but the NRL thinks it is winning already.

www.afr.com

NRL's Digital Arm Gets "Preposterous" A$1B Valuation

The NRL believes the value of its digital arm will increase dramatically over the next two years.

www.sportsbusinessjournal.com

The NRL and the clubs need to be transparent when it comes to digital revenue, because we are all somewhat left in the dark. And those articles are not as recent as this year.

 

[Captain Apollo]

The NRL and the clubs need to be transparent when it comes to digital revenue, because we are all somewhat left in the dark. And those articles are not as recent as this year.

Actually, they don't. They are not publicly listed companies, bar the Broncos (IIRC) so as long as they report it to the relevant regulatory authorities (e.g. the ATO) they are not required to disclose anything at all to anyone else.

 

[Wb1234]

The NRL and the clubs need to be transparent when it comes to digital revenue, because we are all somewhat left in the dark. And those articles are not as recent as this year.

Why the afl isn’t transparent at all

end of the day we can judge the profit and loss

nrl makes profits in real currency

afl it’s all in bitcoin

there are many different types of revenues

why the afl mixes up digital with tv to make their deal look better then it is

we could add betting sponsorship to our tv deal it would be as relevant

our current tv deal is 430 million

theirs will be 500 million in a few years

we will breach that gap easily

 

[JD-Roo]

What other local sport gets $400m from TV?

Everyone knows they are and should be top at some stage though the TV rights will get maxxed out

NRL round is 640 mins. 80 mins halftime in total

AFL 1040 mins. 90 mins halftime.
Then 9 x 1st qtr break.
Then 9 x 3rd qtr break

So again why would that not be more valuable?

For what it's worth, game time is usually around 120 minutes, total 1,080 for 9 games

Halftime is 20 minutes, total 180 mins

1/4 time and 3/4 time, 6mins each, so that's another 108 minutes.

 

[Get Rid of The Donkeys]

Why the afl isn’t transparent at all

end of the day we can judge the profit and loss

nrl makes profits in real currency

afl it’s all in bitcoin

there are many different types of revenues

why the afl mixes up digital with tv to make their deal look better then it is

we could add betting sponsorship to our tv deal it would be as relevant

our current tv deal is 430 million

theirs will be 500 million in a few years

we will breach that gap easily

This is some crazy shit that no one with a sane brain would believe.

There's no way AwFuL uses Bitcoin.

 

[Iamback]

For what it's worth, game time is usually around 120 minutes, total 1,080 for 9 games

Halftime is 20 minutes, total 180 mins

1/4 time and 3/4 time, 6mins each, so that's another 108 minutes.

I wasn't sure of the breaks

on ch7 ads after goals only or behinds too?

 

[JD-Roo]

I wasn't sure of the breaks

on ch7 ads after goals only or behinds too?

Just goals.

There used to be a slight delay after a behind but players don’t have to wait for the goal umpires signal anymore, so it’s almost, but not quite, continuous after a behind these days.

There’s never been ads for behinds, and up until about 15-20 years ago it was only after every second goal.

As far as I can recall ads only came in after every goal during the short time that Ch9 had the rights.

 

[Iamback]

Just goals.

There used to be a slight delay after a behind but players don’t have to wait for the goal umpires signal anymore, so it’s almost, but not quite, continuous after a behind these days.

There’s never been ads for behinds, and up until about 15-20 years ago it was only after every second goal.

As far as I can recall ads only came in after every goal during the short time that Ch9 had the rights.

You get atleast double goals than tries in NRL, Which is why ch7 pays more than ch9

 

[Wb1234]

Just goals.

There used to be a slight delay after a behind but players don’t have to wait for the goal umpires signal anymore, so it’s almost, but not quite, continuous after a behind these days.

There’s never been ads for behinds, and up until about 15-20 years ago it was only after every second goal.

As far as I can recall ads only came in after every goal during the short time that Ch9 had the rights.

What’s a behind ?