Next TV deal discussion 2028 -

[Iamback]

No chance a labor govt reduces anti siphoning

the uproar would be massive

foxtel have no chance of getting this up

Kayo has freebies that is the work around

 

[Iamback]

Yes their deal is fantastic and something we should be aiming to replicate.

Even allowing for the Telstra part of the deal.

The deal starts in 2025, Ch7 and Fox have been giving an extra round in 2023 and 24 for free.

Extra round for the length of the deal. So extra content and extra ads thrown in

 

[ayatollah_murdoch]

Even allowing for the Telstra part of the deal.

The deal starts in 2025, Ch7 and Fox have been giving an extra round in 2023 and 24 for free.

Extra round for the length of the deal. So extra content and extra ads thrown in

Would you complain if we had the equilivalent deal taking out Telstra?
We play 26 rounds and have state of origin, so it's not like they are offering more than what NRL has.

 

[Wb1234]

Would you complain if we had the equilivalent deal taking out Telstra?
We play 26 rounds and have state of origin, so it's not like they are offering more than what NRL has.

If we had the deal with Telstra the first question we would like to now is how much is actually cash

or is it just make believe

 

[Iamback]

Would you complain if we had the equilivalent deal taking out Telstra?
We play 26 rounds and have state of origin, so it's not like they are offering more than what NRL has.

9 games a round 120mins a game. Games played in Qtrs.

The part of both deals we do know is FTA. Ch7 is paying $170m ( contra unknown)
Ch9 $130m

for that both get the same amount of games. Works out a 3.5 games a week.

AFL works out at 420 minutes a week
From that you get games broken into qtrs.
You get 30 secs after a goal is scored for ad space. Ave of 20 goals a game - So much extra space

NRL is 280 mins a week
You get 10 min halftime break
Less 6 tries on average a game - So you have less ad time in a game

This reads true for Origin.

So no I don't believe they should get the same, Whether the gap is bigger than is acceptable is a TBA.

Crickets problem is Greed, India and Middle East money rules. As such the BBL can't attract talent.
Tests - Outside of a few countries the games are too one sided.

I am not surprised Cricket is feeling it but NRL/AFL are the outliers due to how even the comps are. You only really get 1-2 dud games a round

 

[Get Rid of The Donkeys]

Hopefully we will have a team in Perth before we negotiate the next deal. If we want to get the American streaming companies to bid for the broadcast rights then we'll need to have a national footprint.

 

[Steel Saints]

9 games a round 120mins a game. Games played in Qtrs.

The part of both deals we do know is FTA. Ch7 is paying $170m ( contra unknown)
Ch9 $130m

for that both get the same amount of games. Works out a 3.5 games a week.

AFL works out at 420 minutes a week
From that you get games broken into qtrs.
You get 30 secs after a goal is scored for ad space. Ave of 20 goals a game - So much extra space

NRL is 280 mins a week
You get 10 min halftime break
Less 6 tries on average a game - So you have less ad time in a game

This reads true for Origin.

So no I don't believe they should get the same, Whether the gap is bigger than is acceptable is a TBA.

Crickets problem is Greed, India and Middle East money rules. As such the BBL can't attract talent.
Tests - Outside of a few countries the games are too one sided.

I am not surprised Cricket is feeling it but NRL/AFL are the outliers due to how even the comps are. You only really get 1-2 dud games a round

BBL can’t attract talent because it goes for two months. If it was reduced to one month, then it may get higher profile players.

CA had a good thing going with the BBL in the past, but they ruined it because they wanted more $$$. And Seven/Fox haven’t been great either.

 

[Iamback]

BBL can’t attract talent because it goes for two months. If it was reduced to one month, then it may get higher profile players.

CA had a good thing going with the BBL in the past, but they ruined it because they wanted more $$$. And Seven/Fox haven’t been great either.

BBL's main issue is having a salary cap, That sends the elite guys to other comps.

I agree CA has made some dumb decisions of late

 

[Perth Red]

9 games a round 120mins a game. Games played in Qtrs.

The part of both deals we do know is FTA. Ch7 is paying $170m ( contra unknown)
Ch9 $130m

for that both get the same amount of games. Works out a 3.5 games a week.

AFL works out at 420 minutes a week
From that you get games broken into qtrs.
You get 30 secs after a goal is scored for ad space. Ave of 20 goals a game - So much extra space

NRL is 280 mins a week
You get 10 min halftime break
Less 6 tries on average a game - So you have less ad time in a game

This reads true for Origin.

So no I don't believe they should get the same, Whether the gap is bigger than is acceptable is a TBA.

Crickets problem is Greed, India and Middle East money rules. As such the BBL can't attract talent.
Tests - Outside of a few countries the games are too one sided.

I am not surprised Cricket is feeling it but NRL/AFL are the outliers due to how even the comps are. You only really get 1-2 dud games a round

You’re ignoring the value of origin and the radio rights that are included in the ch9 deal. Origin has been valued at $30mill and radio rights around $5mill. Not to mention the higher viewing figures for nrl games.

So the actual comparison for the domestic comp is $170mill plus v $95mill. You really think there extra ad space is worth $75mill plus a year?

 

[Iamback]

You’re ignoring the value of origin and the radio rights that are included in the ch9 deal. Origin has been valued at $30mill and radio rights around $5mill. Not to mention the higher viewing figures for nrl games.

So the actual comparison for the domestic comp is $170mill plus v $95mill. You really think there extra ad space is worth $75mill plus a year?

Why ignore Origin? It is the few games that is profitable on FTA.

It isn't all the radio rights though

but lets look at the numbers

Both comps run for 30 weeks.
4 games a week on FTA for AFL
3 games a week for NRL

That makes AFL at 480mins of content a week x 30 weeks = 14,440 mins of content. With the ad space as explained above

NRL at 240 mins a week content x 30 weeks = 7,200 mins of content

Of course there are internationals etc that can be added but if NRL provides half as much content. With 1/3 the add space then why would they be close in TV money?

 

[Captain Apollo]

No chance a labor govt reduces anti siphoning

the uproar would be massive

foxtel have no chance of getting this up

Especially when you consider they were the ones who brought in the whole anti-siphoning list legislation in the first place.

 

[Perth Red]

Why ignore Origin? It is the few games that is profitable on FTA.

It isn't all the radio rights though

but lets look at the numbers

Both comps run for 30 weeks.
4 games a week on FTA for AFL
3 games a week for NRL

That makes AFL at 480mins of content a week x 30 weeks = 14,440 mins of content. With the ad space as explained above

NRL at 240 mins a week content x 30 weeks = 7,200 mins of content

Of course there are internationals etc that can be added but if NRL provides half as much content. With 1/3 the add space then why would they be close in TV money?

I’m not ignoring it, I’m comparing domestic game rights. Apples and apples.

im not attributing the full $10mill radio rights either, just half of that value.

they’re not close on value $95mill to around $180mill. If the gap should be that big when nrl is the most watched sport is the question. As we’ve discussed just run time isnt that key a factor or else cricket would be worth a lot more. But yes Afl delivers a lot more for fta for sure. What’s interesting is despite delivering a lot more for fta at the cost to ptv, ptv still Pay them a lot more. Hmmmmmm?

 

[Wb1234]

is this good or bad for cricket

anyone got a summary

 

[Iamback]

is this good or bad for cricket

anyone got a summary

means BBL will be on Gem.

Taking $40m a season less because they don't trust Paramount Plus to deliver. Echoes what AFL said about them

 

[Iamback]

I’m not ignoring it, I’m comparing domestic game rights. Apples and apples.

im not attributing the full $10mill radio rights either, just half of that value.

they’re not close on value $95mill to around $180mill. If the gap should be that big when nrl is the most watched sport is the question. As we’ve discussed just run time isnt that key a factor or else cricket would be worth a lot more. But yes Afl delivers a lot more for fta for sure. What’s interesting is despite delivering a lot more for fta at the cost to ptv, ptv still Pay them a lot more. Hmmmmmm?

Cricket does very well for the amount of content they provide.

5 x 5 days of test cricket = 40 hours of play

What is it 40 games of BBL? 160 hours there

5 games of ODI = 40 hours

around the same for International T20 = 20 hours there

Roughly 260 hours of content a summer from cricket.

That has been extended by playing the womens games in Oct before the Mens Summer start but it is far less than AFL/NRL produce

They tick all the boxes as our National sport to justify it

 

[The_Wookie]

means BBL will be on Gem.

Taking $40m a season less because they don't trust Paramount Plus to deliver. Echoes what AFL said about them

Its mostly because their market share is appalling.

 

[Iamback]

Its mostly because their market share is appalling.

That and reports are the streaming service is poor.

Still it gives enough discussion points as far as value for rights.

They offered $600m for 7 months of the AFL
The cricket offer is $300m for 3 months of content.

As a sport cricket ticks all the boxes
AFL is next as they have the stoppages etc

NRL holds its own in 2 of the 3 biggest market but limited ad space holds it back.

 

[The Penguin #6.]

NRL holds its own in 2 of the 3 biggest market but limited ad space holds it back.

The socio-economics demographics of your average Rugby League fan is a major factor as well, throw in the lack of a truly national competition, if we fix those two the lack of space for television adverts becomes a lot less significant.

 

[Iamback]

The socio-economics demographics of your average Rugby League fan is a major factor as well, throw in the lack of a truly national competition, if we fix those two the lack of space for television adverts becomes a lot less significant.

That too, If Rugby Union and Rugby League was one then you'd have a more powerful product

 

[Perth Red]

That too, If Rugby Union and Rugby League was one then you'd have a more powerful product

And if my auntie had balls she’d be my uncle.

national footprint has to be priority, then content, then advertising space. All fixable.