Next TV deal discussion 2028 -

[Perth Red]

We know the PTV audience for NRL in Perth was 5k in 2017. You would have to be a raving lunatic to think the number has changed substantially since then.

You could just say “ I don’t know”.

 

[Perth Red]

And that's why the NRL will never ever have a TV deal comparable with the AFL.

They have 30 second commercials after each goal ( roughly 22 a game ) and 4 minutes between quarters. In comparison the NRL can squeeze in a 15 second commercial after a conversion.

Why can’t ch9 sell nrl ad space for more given there are a lot more people watching it? And it’s irrelevant for ptv where most of the revenue is from subscriptions not adverts.

 

[Get Rid of The Donkeys]

You could just say “ I don’t know”.

You said most people from Perth who watch rugby league have Foxtel. There's no evidence to support your claim. The only time we had data for FTA and PTV was 2017. There were more people watching NRL on FTA in 2017.

 

[Iamback]

Why can’t ch9 sell nrl ad space for more given there are a lot more people watching it? And it’s irrelevant for ptv where most of the revenue is from subscriptions not adverts.

There is 10x the ad space chances, NRL isn't that much more popular to close that gap.

They still sell ad space, Their programs have sponsors.

Take the Sunday ticket in NRL and the AFL version.

What is going to be worth more as far as naming rights go.

1 that goes for 4 hours or one that goes for 6?

 

[Perth Red]

You said most people from Perth who watch rugby league have Foxtel. There's no evidence to support your claim. The only time we had data for FTA and PTV was 2017. There were more people watching NRL on FTA in 2017.

Given how bad FTa covg of NRl was I can only go by that. Kayo has entered the market since then and made it much more affordable and convenient to watch the game on PTV. But the reality is neither of us know as there is no data. We can both guess away as much as we like.

 

[Perth Red]

There is 10x the ad space chances, NRL isn't that much more popular to close that gap.

They still sell ad space, Their programs have sponsors.

Take the Sunday ticket in NRL and the AFL version.

What is going to be worth more as far as naming rights go.

1 that goes for 4 hours or one that goes for 6?

Id have thought the one with the most viewers. For sponsors surely its about the number of potential customers reached, not the amount of times the same people see the same advert? And in sport it is largely the same adverts repeated time and again during the game.

Whats a better RoI for advertisers. 1milion people seeing your advert once, or 500k seeing the advert three times?

 

[Iamback]

Id have thought the one with the most viewers. For sponsors surely its about the number of potential customers reached, not the amount of times the same people see the same advert? And in sport it is largely the same adverts repeated time and again during the game.

Whats a better RoI for advertisers. 1milion people seeing your advert once, or 500k seeing the advert three times?

Again there isn't that much difference in ratings to justify RL being worth more. Given the circumstances

 

[Perth Red]

Again there isn't that much difference in ratings to justify RL being worth more. Given the circumstances

But we are talking quite a difference in realised value.
Take out origin, conservatively worth $30mill and $5mill radio rights
for 3 NRL games a week + 6 Saturday night games ch9 is paying NRL $80million cash a year for next 5 years.
Ch7 is paying AFL more than double that for 3 AFL games a week + 7 Saturday night games in their next deal.

 

[Iamback]

But we are talking quite a difference in realised value.
Take out origin, conservatively worth $30mill and $5mill radio rights
for 3 NRL games a week + 6 Saturday night games ch9 is paying NRL $80million cash a year for next 5 years.
Ch7 is paying AFL more than double that for 3 AFL games a week + 7 Saturday night games in their next deal.

Ch7 has been able to ensure a Perth team is shown live into Perth. While Melbourne takes another game.

That adds value. As you can ensure you have the audience for a particular market

They also had 22 Regular season rounds. They now have 23

That is 16 extra breaks, plus whatever goals are scored. Roughly 80 a round.

There is lucky to be 20 tries scored in round on FTA

Ignoring of course the fact that fox covers every game ch9 does which takes viewers away

 

[Get Rid of The Donkeys]

Given how bad FTa covg of NRl was I can only go by that. Kayo has entered the market since then and made it much more affordable and convenient to watch the game on PTV. But the reality is neither of us know as there is no data. We can both guess away as much as we like.

You and Maxipad argued that most RL fans in Perth have watched the game on Foxtel for decades due to poor coverage from Ch9. The data from 2017 doesn't support your claim.

 

[Perth Red]

You and Maxipad argued that most RL fans in Perth have watched the game on Foxtel for decades due to poor coverage from Ch9. The data from 2017 doesn't support your claim.

But the reality is neither of us know as there is no data. We can both guess away as much as we like.

 

[Get Rid of The Donkeys]

But the reality is neither of us know as there is no data. We can both guess away as much as we like.

You "guessed" that there were more people in Perth watching rugby league on Foxtel than FTA over the last 25 years. The data from 2017 exposed your guess as bullshit. Now you're claiming Kayo is the difference maker. Everything you say is based on lies and supposition.

 

[Perth Red]

You "guessed" that there were more people in Perth watching rugby league on Foxtel than FTA over the last 25 years. The data from 2017 exposed your guess as bullshit. Now you're claiming Kayo is the difference maker. Everything you say is based on lies and supposition.

one year, 7 years ago before Kayo. Its not 'current' lol. Come back to me when you can show me something relevant to 2024.

 

[Get Rid of The Donkeys]

one year, 7 years ago before Kayo. Its not 'current' lol. Come back to me when you can show me something relevant to 2024.

You said most RL fans in Perth have been watching the game on Foxtel for decades. The data from 2017 proves you're full of shit.

 

[Perth Red]

You said most RL fans in Perth have been watching the game on Foxtel for decades. The data from 2017 proves you're full of shit.

keep it current

 

[Get Rid of The Donkeys]

keep it current

If the figure from 2017 suited your agenda you would be shouting about it in every thread.

 

[The_Wookie]

one year, 7 years ago before Kayo. Its not 'current' lol. Come back to me when you can show me something relevant to 2024.

Kayo kicked off November 2018

 

[Wb1234]

in an inflationary environment they can raise prices aggressively

especially when. They have locked away the afl for so long

 

[Perth Red]

in an inflationary environment they can raise prices aggressively

especially when. They have locked away the afl for so long

they know if you're an afl or nrl fan you've little choice. The transition from the much more expensive PTV to streaming was always going to hot their bottomline and lead to recoup through price increases.

 

[Wb1234]

they know if you're an afl or nrl fan you've little choice. The transition from the much more expensive PTV to streaming was always going to hot their bottomline and lead to recoup through price increases.

Well If Stan steal away the top rating product fox sports is truly stuffed