For the consumer it will also mean not having to have 3 different subscriptions to follow the 3 sports you like.
While the details aren’t fully out on this new service, it doesn’t seem to be a replacement but an option.
So yes it will be a standalone service (possibly priced at $50/mo.) and 1/3 owned by Disney, Discovery Warner, and Fox. However it won’t replace the current individual sports services sold by each of the 3;
- ESPN+ via Disney+
- BR+ via Max [used to be HBO max] (currently is free but will separately up charged soon from main Max subscription)
- Fox Sports offerings (large via cable, Hulu, YouTube TV today)
These cover, according to them, about 55% of US sports coverage today and will have its own management team. However whether it is able to negotiate as a collective with a sporting body remains to be seen.
Both the sporting bodies and the US Government likely would push back hard under guise of lost revenue and existing collusion laws.
This service is essentially what Hulu was when streaming began in US in 2008, owned by Universal, Fox, and Disney originally. Soon to be solely Disney now today.
It seems like they all collectively want to capture the market for ppl solely interested in sports and not their various entertainment properties where the sports bundle is often an up-service. But none of them can do it on their own so joining forces then gives a compelling property to a consumer.
It should be noted Paramount/CBS and Comcast/Universal is not a part of this and so for the US that means some NFL, College Sports, all EPL and Champions League and some other major European Leagues, amongst other sports like the Olympics and WWE plus local blackouts would not be part of this. Nor would major events broadcast on US network TV like the just past Super Bowl.
it is also not dissimilar to Kayo in Aus in breadth of coverage but a very different business and ownership and GTM proposition. The US as a whole is less sports obsessed than Australia (I.e. higher proportion of non and very occasional fans).
Overall it is interesting, and seems to have caught everyone by surprise (all of media, sporting bodies and consumers). So we shall see.