No all-NRL bid with Domain funds
The Brisbane Broncos’ victory over the Melbourne Storm at Sydney’s Accor Stadium was
the most-watched grand final in NRL history – beating the AFL, which Stanton says came from Nine and the NRL “throwing the kitchen sink” at it. “We were doing a full court press on this,” he said.
Days before the grand final, though, Australian Rugby League Commission chairman Peter V’landys
put out a targeted warning to Nine and Foxtel, the two media companies that broadcast the code. His message? Don’t submit a joint bid for the next set of rights, which expire at the end of 2027.
“If they collude, it will be at their peril,” V’landys
told the Financial Review. “We will take the rights elsewhere.”
The NRL rights are a prized asset, and V’landys said he can secure a bigger deal than the AFL, which signed a $4.5 billion, seven-year contract with Seven West Media and Foxtel starting from 2025 (the NRL’s deal with Nine and Foxtel is worth $1.7 billion over five years to 2027).
A formal process is expected to kick off within months.
Nine has been considering making a play for two exclusive games each week, according to sources with knowledge of the company’s thinking – a reduction from its current three, non-exclusive games. Stanton would not talk numbers or about Nine’s bid.
“I’m not sure how we’re colluding or co-ordinating within no when there’s no process,” he said, adding that V’landys’ comments were not an idle threat.
“There are always places you can go. You’ve got Paramount and Ten.”
Paramount, which owns Ten, was just acquired by David Ellison, the son of billionaire Oracle co-founder Larry Ellison.
“They’re sitting there with new ownership, one of the richest guys in the world. Ten-Paramount were in for the AFL. They’ve got to make a decision, whether they come into this marketplace in a big way, or do they just sit back and be a small player.”
A year into the job of running Australia’s biggest media company, Matt Stanton has some runs on the board. He wants to talk about them.
www.afr.com
Strange thing to say as a rival network.