Fox have been given RL for a bargain in the past.
This is their time to pay up otherwise Netflix here we come.
THIS.
It's often touted by many on this forum how good Fox's coverage is. The only two things they offer over Ch9 besides their "five live games per round" boast is HD coverage and no ads during play, but after than that, that's where things end. Regarding their overall RL coverage during the week, the standard of most of their RL programs are below par, only a moron could get excited watching Ben 'I'm trying to imitate Milhouse' raised eyebrows from The Simpsons' Ikin and Paul Kent three times a week on NRL360 (with pretty much the same guests), not to mention Matt Johns having two shows a week with JAIIIIIIIIIME ROGERS, Fletch and Hindy is overkill, and producers have completely botched up Sterlo's show (not just the couch format, but having meatheads like Mason, Tallis and James Hooper as regulars. You know you're really scraping the bottom of the barrel in a situation like that, surely there's so much bigger fish in the sea a.l.a RL ppl in the media to choose from). I do miss the old NRL on Fox show, especially in 2012 before the whole revamp of their NRL programming. The Controversy Corner-type segment worked very well when it was extended from 5mins on Matt Johns Ch7 show in 2010 to nearly 15mins on Fox's 2012 show.
Regarding the financial side of things, yes Ch9 grossly underpaid for the 2007-12 rights (which gave AFL the upper hand over us) and they have been no saints in the past in that regard, but Fox have also got away with underpaying in the past due to the first-and-last rights clause and furthermore having no PayTV competition after they got the exclusive PayTV rights in 2001 (before that, Optus also televised matches during 1996-2000). Removal of first-and-last rights clause was undoubtedly one of the biggest, most important decisions that were made at ARLC headquarters in regards to maximising the tv rights value in years to come. Although not ideal in many ways despite the massive increase in tv rights, we had to accept the conditions of the 2013-17 tv rights in order for the ARLC to have the negotiating power they now have been able to exercise.