:lol:
What f**king sponsors? Like the ones who sponsored the four nations?
You know when the players have a drink how it's either a bottle of Powerade or a bottle with Powerade written on the bottle, what about when you look around the ground at the Billbords with all the different company logos on it, or maybe the naming rights sponsor, or the trophy sponsor, the halftime entertainment sponsor, etc, etc, f##king etc!
Yeah the arlc will have them rolling in. The corporate geniuses that they are.[[/QUOTE]
Pretty much everything can be sold as for sponsorship, things you don't even think you notice until you see the product later and think you've seen it somewhere. I remember once about 25-30 years ago when I was in living in Japan, a local RU team I was working with sold the rights to paint the makings on their pitch to a local painting company for roughly a grand ever 6 months or so, free paint to repaint the sh!thy little half garage half shack they called the clubhouse and the right to put a couple signs about the pitch for their business.
And once again I will repeat, if its all about profits then EVERY test must be in Brisbane from now on. Every one.
Of course it's not all about profits, it's all about the potential risks and the potential returns.
This year it's illogical to hold the game anywhere but in Brisbane, Sydney or maybe at a stretch Melbourne because of the added interest in ANZAC related events and thus the added value in those events because of the 100th anniversary of the landing at Gallipoli. That added value in Australia cannot be matched by NZ and the other benefits of holding the game in aren't worth sacrificing that extra money that would be made in Australia.
However that added value because of the anniversary will not be a factor next year, and the potential benefits of playing the game in NZ may outweigh the much reduced profits to be made in Brisbane or any other city.
It's all about picking your moments when it comes to this sort of thing, you've got to think it through as much as possible, otherwise you might sacrifice a ton of money one year by taking the game some where you are trying to grow the sport and then the next not make a cent when you take a game to the city you would have made a killing in the year before.
Besides as I said before if we're really going to talk about growing the game as large as possible, then on a list of untapped and under serviced markets in Australasia, NZ still wouldn't be the top of the list of priorities either for participation in the sport or market share!
By my quick calculations, Melbourne would be, then Brisbane and Perth, after that it depends on how you cut it. If you count the whole of NZ as one market (as the ARLC and many others naively seems to do in my opinion) then they come next, however if you cut NZ into smaller chunks (like I think it should be) then Auckland comes next, then back across the Tasman to Adelaide, then back to Wellington and after that it's hard to categories without hours of research that I wouldn't be being paid to do.
So of the top five underutilized and untapped markets in Australasia that RL (and the NRL in particular) should be focusing on gaining a larger market share in, realistically four of them are in Australia!