NRL Brand value rankings

[MugaB]

Is this one of those Roy Morgan, 'X has 1.2milion fans' type data sets?
didnt the last two NRL license to be sold sell for $2mill each?

Well apparently the 18th was going to be sold for "zero" according to your mate cummins

 

[Matt_CBY]

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Also outlined that the NRL has caught up to the AFL in following from the youngest measured age group(18-24).
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Collingwood is most valuable club brand in Australian sport, Brisbane Broncos top NRL brand ladder | Press Release | Brand Finance

Collingwood is Australia's most valuable football club brand, with an impressive brand valuation of AUD145 million, according to a new report from Brand Finance, the world's leading brand valuation consultancy. This measurement reflects the club’s long-term success both on and off the field...

brandfinance.com

Does anyone know what metrics were used for these standings?

 

[TheEroticGamer]

Does anyone know what metrics were used for these standings?

Value looks at how much of a company’s profits are attributable to its “brand”. It is a combination of the strength score, how much it would cost to license the brand’s assets and the company’s forecast revenue. It includes a valuation of the trade name, trademarks and logo.
A brand’s strength is scored out of 100, measuring attributes such as marketing investment, financial performance and sustainability.
Collingwood, which had more members than any other AFL club in 2024, topped the brand strength list with 81.4 points. The Broncos were top of the NRL’s list and second when including AFL clubs, with 80.9 points.

The total brand value of the 35 clubs in the two codes combined was $2.3 billion – about $1.3 billion represented by the 18 AFL clubs and $1 billion from the 17 NRL teams.
Melbourne-based clubs – including NRL’s Melbourne Storm – contributed $878 million to the total figure.
Other clubs to feature near the top of the list include Carlton and Richmond, while West Coast is the most valuable non-Victorian AFL brand, worth $68 million. “When you look at the most valuable clubs, they’re not necessarily reflecting the competition ladder order,” Mr Crowe said. “That goes to the heart of a brand and its strength.”
The Broncos, who finished 12th before parting with coach Kevin Walters, are worth $124 million, the richest in rugby league. It is slightly ahead of recent four-time premiership winners the Penrith Panthers, worth $108 million.
One of the abnormalities in the NRL list is the Redcliffe Dolphins, a club that entered the top-tier competition in 2023. The Dolphins team is in ninth spot on the NRL brand value ranking list, ahead of teams such as the Newcastle Knights, the Manly Warringah Sea Eagles and the Cronulla-Sutherland Sharks.
“[The Dolphins] really demonstrate the opportunity in that south-east Queensland market. There’s … no real evidence the Dolphins have had a negative impact on the Broncos. In fact, it could be argued they’ve had a positive impact now there’s this [local] rivalry that didn’t exist before.“