NRL Brand value rankings

[MugaB]

Is this one of those Roy Morgan, 'X has 1.2milion fans' type data sets?
didnt the last two NRL license to be sold sell for $2mill each?

Well apparently the 18th was going to be sold for "zero" according to your mate cummins

 

[Matt_CBY]

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Also outlined that the NRL has caught up to the AFL in following from the youngest measured age group(18-24).
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Collingwood is most valuable club brand in Australian sport, Brisbane Broncos top NRL brand ladder | Press Release | Brand Finance

Collingwood is Australia's most valuable football club brand, with an impressive brand valuation of AUD145 million, according to a new report from Brand Finance, the world's leading brand valuation consultancy. This measurement reflects the club’s long-term success both on and off the field...

brandfinance.com

Does anyone know what metrics were used for these standings?

 

[TheEroticGamer]

Does anyone know what metrics were used for these standings?

Value looks at how much of a company’s profits are attributable to its “brand”. It is a combination of the strength score, how much it would cost to license the brand’s assets and the company’s forecast revenue. It includes a valuation of the trade name, trademarks and logo.
A brand’s strength is scored out of 100, measuring attributes such as marketing investment, financial performance and sustainability.
Collingwood, which had more members than any other AFL club in 2024, topped the brand strength list with 81.4 points. The Broncos were top of the NRL’s list and second when including AFL clubs, with 80.9 points.

The total brand value of the 35 clubs in the two codes combined was $2.3 billion – about $1.3 billion represented by the 18 AFL clubs and $1 billion from the 17 NRL teams.
Melbourne-based clubs – including NRL’s Melbourne Storm – contributed $878 million to the total figure.
Other clubs to feature near the top of the list include Carlton and Richmond, while West Coast is the most valuable non-Victorian AFL brand, worth $68 million. “When you look at the most valuable clubs, they’re not necessarily reflecting the competition ladder order,” Mr Crowe said. “That goes to the heart of a brand and its strength.”
The Broncos, who finished 12th before parting with coach Kevin Walters, are worth $124 million, the richest in rugby league. It is slightly ahead of recent four-time premiership winners the Penrith Panthers, worth $108 million.
One of the abnormalities in the NRL list is the Redcliffe Dolphins, a club that entered the top-tier competition in 2023. The Dolphins team is in ninth spot on the NRL brand value ranking list, ahead of teams such as the Newcastle Knights, the Manly Warringah Sea Eagles and the Cronulla-Sutherland Sharks.
“[The Dolphins] really demonstrate the opportunity in that south-east Queensland market. There’s … no real evidence the Dolphins have had a negative impact on the Broncos. In fact, it could be argued they’ve had a positive impact now there’s this [local] rivalry that didn’t exist before.“

 

[Matt_CBY]

Doesn’t really tell us too much though.

 

[Trifili13]

Doesn’t really tell us too much though.

You will only get a broad and general comment of what they look at. The actual numbers and other stuff that went into their calculations would be IP to that company so they are not going to post it for free, and even if you buy a copy of their report you might not get to full break up of how they came up with their figures.

 

[Matt_CBY]

You will only get a broad and general comment of what they look at. The actual numbers and other stuff that went into their calculations would be IP to that company so they are not going to post it for free, and even if you buy a copy of their report you might not get to full break up of how they came up with their figures.

And because of that the report means less than nothing to me.

 

[Trifili13]

And because of that the report means less than nothing to me.

While any report such as this is never 100% accurate, it does provide some sort of guide. They would have reviewed the financials of the clubs which in most cases are publicly available, crowd numbers on game days, viewership on TV, memberships, etc to arrive at their calculations. With Broncos having a market cap on the ASX of $94m, then the brand value of $124m, a circa 30% increase would not be unreasonable if you were looking to acquire it.

While we might not like it, the reality is the AFL has a bigger TV deal, attracts more matchday fans (average was about 38k to 20k in 2024), has more club memberships (admittedly the way clubs calculate them differ), and all this and other metrics would lead to AFL clubs having a higher value, especially for the big AFL clubs. Given how the NRL has grown in recent years, the interesting thing would be if there are prior years values to see what movements there have been.

 

[Matt_CBY]

While any report such as this is never 100% accurate, it does provide some sort of guide. They would have reviewed the financials of the clubs which in most cases are publicly available, crowd numbers on game days, viewership on TV, memberships, etc to arrive at their calculations. With Broncos having a market cap on the ASX of $94m, then the brand value of $124m, a circa 30% increase would not be unreasonable if you were looking to acquire it.

While we might not like it, the reality is the AFL has a bigger TV deal, attracts more matchday fans (average was about 38k to 20k in 2024), has more club memberships (admittedly the way clubs calculate them differ), and all this and other metrics would lead to AFL clubs having a higher value, especially for the big AFL clubs. Given how the NRL has grown in recent years, the interesting thing would be if there are prior years values to see what movements there have been.

I don’t care about any of that. As I said the report means less than nothing to me unless all metrics are released and a detailed explanation on how they arrived at their results.

 

[soc123_au]

I don’t care about any of that. As I said the report means less than nothing to me unless all metrics are released and a detailed explanation on how they arrived at their results.

I'm sure they will discuss your concerns at the next board meeting.

 

[Trifili13]

I don’t care about any of that. As I said the report means less than nothing to me unless all metrics are released and a detailed explanation on how they arrived at their results.

You do realise that firms do not release their workings so the man on the street can sit at home in their spare time and do the calculations themselves to see if they get the same answer.

Much like TV ratings. You can have 2 households with 1 person each watching an NRL game and in another household 10 people gathered around watching an AFL game on 1 TV set, yet I assume the NRL will win the ratings in that instance because it's 2 TV's vs 1.

These brand value and similar reports are more for marketing, attraction of sponsors, etc and talking points for fans rather than an exact science. You can dismiss it outright, but they do have value to those that use them plus other data to make decisions of where to invest their money and with which club or sport.

 

[Matt_CBY]

I'm sure they will discuss your concerns at the next board meeting.

Is this level of sarcasm and attitude required for simply giving an opinion on a forum topic?

You do realise that firms do not release their workings so the man on the street can sit at home in their spare time and do the calculations themselves to see if they get the same answer.

Much like TV ratings. You can have 2 households with 1 person each watching an NRL game and in another household 10 people gathered around watching an AFL game on 1 TV set, yet I assume the NRL will win the ratings in that instance because it's 2 TV's vs 1.

These brand value and similar reports are more for marketing, attraction of sponsors, etc and talking points for fans rather than an exact science. You can dismiss it outright, but they do have value to those that use them plus other data to make decisions of where to invest their money and with which club or sport.

You se a lot of words so say not much.

Whats the relevance of this post?

What it matter to you who gives weight to this report and who doesn’t?