Hello, I'm The Doctor
First Grade
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And fans will now use a single login across the network, a change the will drive the development of individually tailored advertising products.
http://www.theaustralian.com.au/bus...e/news-story/2f0d17a811c04d021809843ef537b7d6
I think this is the biggest opportunity in all of this...
The personal ids will allow the NRL to follow user activity and tailor offers to them. Mostly they should be thinking about advertising cheap tickets. Make that a common thing, and it will probably boost traffic too.
And it will probably see the end of fans bitching about paying full price then the clubs offering big discounts later. If the offers are personalised and not displayed publicly, what will people have to complain about.