flippikat
First Grade
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Because it's hard to justify the NRL adding more clubs from small regional markets like the CC and SC, while large metropolitan markets like Brisbane, Perth, Adelaide, and arguably even Melbourne, go either unrepresented or underrepresented.
Spot on. That's where NRL and AFL diverge - our "outside of Sydney" expansion that's lasted has tended to be small regional markets -- Illawarra, Newcastle, North Queensland, and arguably Gold Coast & Canberra too, whereas AFL have gone right to the state capitals for their expansion - Sydney, then Brisbane, Perth, Adelaide.. then doubled-down on their investment in the capitals, adding Port Adelaide, Freemantle and GWS. The notable exception being Gold Coast.
Admittedly, their code is natural to Melbourne, Adelaide & Perth whereas NRL is native to just Sydney, & Brisbane (if were just counting mainland state capitals)- however the approach to expansion is still striking. AFL decided their comp needed to focus on big cities for expansion, and they did just that - heartland or not.
The problem now is that we have an oversaturation of teams in Sydney AND a plethora of teams in markets that AFL would never dream of bothering with.. the result being that if we want a similar state capital footprint to AFL (including lucrative derbies) we're facing a 20+ team competition!