TheRam
Coach
- Messages
- 13,885
A few things..
1 - They will never construct a purpose-built rectangular stadium of in / next to the cbd for a new team. And it wouldn’t make economic sense to build. Better spending far less on upgrading the existing facility if anything.
2 - Coopers Stadium is indeed convenient to get to. This isn’t Sydney with its coronary traffic and lack of parking / rail transport to the doorstep of Moore Park. It’s easy to drive to, and convenient to public transport (mind you most people drive here).
You can be anywhere within 30 minutes of each other... the city, the sea, the hills, there’s even vineyards less than 20 minutes from the CBD at Magill (Penfolds Wines!) It’s ridiculously easy to get around by comparison.
3 - It’s next to North Adelaide with loads of pubs bars and restaurants. So no buzzkill like Homebush or a trudge from the SCG if you want to have drink or meal after/before a game.
All that said, and aside from the basics of business structure, marketing, competitive team etc... I believe the real key to success - and an advantage of Coopers Stadium - is getting new / passive fans as close to the action as possible. They don’t get that with gargantuan AFL grounds. Adelaide oval is just across the river from the CBD and an awesome stadium but won’t get the fans up close, and realistically more than half the seats would be empty...
Get the crowd up close and personal to the play, the hits, the speed etc.. that can win people over.
Well at the very least it needs to be a quality stadium with minimum specs being like Parra Stadium. If any team were to play out of that crappy hole at the moment, the buzz and thrill would be lost very quickly. We need Sepo style big buzz and hype for these types of outpost teams that are competing with the gargantuan air smothering AFL. This is not 1995 anymore. That ship has sailed.
People who are into AFL and used to quality arenas, with massive crowds and atmosphere, will not get a thrill out of sitting in a hovel park like ground that is half full and weak atmosphere, while they try to get their heads around a sport that they don't understand to well or means very little to them at this point.
Like I said, we need to come prepared with all the big bazookas we can muster. The stadium appeal and its location is paramount to getting the very first step right. If we get that wrong, it sets the tone of what will follow for the next decade or two. Again this is not rocket science, this is call knowing your customer, great marketing and preparation.
The last thing we want is to look second rate and playing out of any shith#le. It will just cement that second rate look and feel for our code in the non traditional RL States. We need to look big, professional, and powerful. A quality stadium puts your team in a tux so to speak, not barefoot, unwashed and pushing a trolley down the street while muttering to yourself. We all try to avoid those types don't we?
You say we would never get a Parra style purpose built stadium in SA. Well then we don't go there. What's the point? You are just downgrading your product to just except anything less in the 21 century. This is where the best minds and negotiators for the ARLC should come in and keep working hard till they get the stadium that befits an NRL team. It should not be negotiable.
Same goes with Perth. I don't see the point in going to these states and then struggling every week to get more then 10-12K because that is what will happen after the first few games at best. When those teams are struggling on the field even less. At least if the State Gov's get behind and fund a new stadium, then it is in their interest for the team that plays there to be successful, so then they will be more receptive to any other help we may need to promote the crap out of it. Which shouldn't be that hard to do in a city of 1.5m and only 1 or 2 other teams that they support. Especially if they are playing on the weekends that no other AFL team is playing in that city.
But again the Stadium and its location is the lure. We can't take expansion to these Two States in particular lightly. They will need all the support and right decisions/planing possible. The markets that they will be fishing in are fat and bloated on all things AFL, it will make it very hard to get them to even take a nibble on a RL lure so to speak. So that lure needs to be the most shiniest, dancing-est and attractive in that vast AFL sea.