Dogs Of War
Coach
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If we have a Perth team that plays all it's home games at night (not unreasonable, given the climate), it means a 9.30 PM kickoff on a Friday or Saturday night *every fortnight* for the lucrative Qld/NSW TV market.
That's golden stuff for TV rights.
NZ 2 also has some broadcasting gains too - it would mean you could schedule an early game in NZ every week.. whether that's early Saturday (approx 3.30pm eastern, or 5.30pm NZ time), early Sunday (ditto) Friday night (the 6pm Eastern, 8pm NZT kickoff that's hard sell for Aussie clubs' home games)
Perth has the best part of that it games can be 5:30pm WA time and be at 7:30pm Saturday night. Thats gold for families, cause all of them are happy that games are finished by 7:30pm, and great for mates who get a game and then hit the town. I think the NRL could be onto a winner for that one if it went in. Not sure the late Friday night game is much of a winner. I think if Perth did come in, then wouldn't get a lot of Free to Air TV opportunities unless Saturday nights are telecast.
Maybe that is the biggest blocker for Perth. It really won't open up many new marketing opportunities. And it would rely on Perth games being pushed into WA as a replay or something.
NZ also gets a great timeslots for TV as well (That Friday night 8pm slot which is 6pm on the east coast). But the NRL is more than familiar with those opportunities already.