What's new
The Front Row Forums

Register a free account today to become a member of the world's largest Rugby League discussion forum! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

NRL on Facebook

Th1rteen

Juniors
Messages
118
Super League 32,894

Warrington Wolves 15,480
St Helens 8,920
Wigan Warriors 8,461
Hull KR 5,583
Wakefield Wildcats 5,259
Leeds Rhinos 5,244
Crusaders 5,123
Salford City Reds 4,253
Castleford Tigers 4,148
Hull FC 3,934
Bradford Bulls 3,013
Harlequins 2,959
Catalans Dragons 1,361
Huddersfield Giants 891

Pitiful.
 

docbrown

Coach
Messages
11,842
Australians and their strange loyalties.

I find the Warriors/Kiwis gap very odd too.

Not everybody uses facebook and not every fan signs up to their club's page on facebook.

However - it does show that our current membership numbers are barely a fraction of the overall support base.

For example - imagine if the Storm could sign even just a third of those 70,150.
 

Chook Norris

First Grade
Messages
8,319

unfortunately some teams have multiple fb groups and so the numbers are dispersed

iirc the warriors have a lot more than the 11,000 posted.. found another warriors group/page at 19k and remember one at least mid 20s-30k?? [not sure, but it definitely wasnt 11k]

the eels have one somewhere with at least 30k likes.. i think that one might've been deleted for being the unofficial one

but yes, do not underestimate the value of social media!
 

docbrown

Coach
Messages
11,842
unfortunately some teams have multiple fb groups and so the numbers are dispersed

iirc the warriors have a lot more than the 11,000 posted.. found another warriors group/page at 19k and remember one at least mid 20s-30k?? [not sure, but it definitely wasnt 11k]

the eels have one somewhere with at least 30k likes.. i think that one might've been deleted for being the unofficial one

but yes, do not underestimate the value of social media!

You're right, I was only looking for official ones. I did notice there were two Parramatta ones which I thought might account for that split.

If there are other NRL groups out there that anyone knows of that have significant number (i.e. 5000+) post them here.
 

docbrown

Coach
Messages
11,842
The Central Coast Bears Facebook page is a great way for fans and supporters of the bid to come together, opiniate (share idea's/concerns), all events are updates on the site, news which doesn't get coverage anywhere else in relation to the bid is also posted on FB.

http://www.facebook.com/centralcoastbears

I think you guys have done great work with your promotion and the information you post on your page is excellent. To have almost 25,000 fb subscribers is a brilliant achievement.
 

docbrown

Coach
Messages
11,842
The follow up - to see which clubs are promoting themselves on facebook -

Important note - if you think facebook and social networking is rubbish, please feel free to keep your worthless comments to yourself and I will refrain from pointing out your stupidity in doing so on a social networking site.

Now to the numbers

NRL Clubs:
Broncos - 225,419 (up 42% since April) - gained 66,397
Note: biggest sports league club in Australian on facebook beating Collingwood Magpies by about 55,000

Storm - 118,811 (up 69%) - gained 48,661
Note: bigger than the Swans by about 45,000

Titans - 85,651 (up 30%) - gained 19,570

Eels - 73,709 (up 190%) - shot up 8 places - gained 48,372
Note: this is because the Eels previous facebook marketing attempts were woeful. What's really interesting though is that the Eels & Bulldogs are neck and neck now

Bulldogs - 70,789 (up 22%) - overtaken by the Eels - gained 12,576
Rabbitohs - 65,117 (up 49%) - gained 21,425
Tigers - 64,802 (up 32%) - gained 15,675
Dragons - 60,460 (up 48%) - gained 19,635
Sea Eagles - 54,440 (up 63%) - gained 20,941
Knights - 45,121 (up 39%) - gained 12,645
Roosters - 43,721 (up 20%) - gained 7,394
Warriors - 42,751 (up 260%) - gained 30,883 - however there was some conjecture that previously the Warriors fans were split over multiple pages, now it seems they've combined
Cowboys - 21,195 (up 59%) - gained 7,839 - however it should be noted that there's an interest page with 32,848 likes
Sharks - 31,984 (up 37%) - gained 8,680
Panthers - 29,454 (up 53%) - gained 10,171
Raiders - 12,401 (up 53%) - gained 4,287

Broncos, Storm, Eels, Titans, Rabbitohs, Dragons, Sea Eagles & Warriors - all showing how it should be done

Raiders, Roosters, Cowboys - woeful

That said here's an interesting comparison -

Total for the 16 NRL Clubs - 1,045,825 (52% increase)
Total for the 18 AFL Clubs - 1,148,967
Difference - 103,142
Take away the Suns & Giants - the difference is only - 64,837

You can treat facebook a bit like a survey poll. Keep in mind that there are about 12.4 million users across Australia & New Zealand - so it's actually bigger than any other survey you'll ever get on the subject.

What's clear is that the level of support for the AFL & NRL is actually rather close. It roughly equates to about 40-50% of the total population for both.

The NRL itself is now at 392,147 (30% gain) - the highest for any sporting code.

NSW Blues - 201,363 (76% gain)
QLD Maroons - 328,942 (41% gain)
Super League - 39,134 (19% gain) - absolutely woeful
Kiwis - 78,509 (49% gain)
Kangaroos - 42,441 (108% gain) - finally!
All Stars - 11,974 (88% gain but honestly it's from a small base)
Indigenous - 18,911 (53% gain - this is the team that should have about 60,000)
4 Nations - 17,909 (68% - again this is marketed poorly, it's illogical to have 120,000 national supporters and only 18,000 for the comp itself)
Kumuls - 7,007 (29%)
Toyota Cup - 9,752 (83%)
CRL - 4,830 (53%)

Bears - 26,232 (8% gain) - they seem to have slowed considerably
WA Reds - 1,930 (240%) - way too low
Brisbane Bombers - 592 - this seems to have fizzled
 
Last edited:

Timmah

LeagueUnlimited News Editor
Staff member
Messages
100,994
The smart thing the NRL has done has made their title NRL - National Rugby League which makes it easily searchable no matter what you put in.
 

Clifferd

Coach
Messages
10,805

Von

Juniors
Messages
1,054
Broncos, Storm, Eels, Titans, Rabbitohs, Dragons, Sea Eagles & Warriors - all showing how it should be done

Raiders, Roosters, Cowboys - woeful

Thanks for the numbers Doc.
What do you mean by this? You referring to numbers or their actual pages?
 

POPEYE

Coach
Messages
11,397
Geez . . . didn't know the Storm were so popular. My original jersey might be worth wrapping up.

Maybe it's just the Ned Kelly syndrome. The legend will only get more twisted to suit the bad guy and the years won't condemn.

Does this mean forums will soon become obsolete
 

docbrown

Coach
Messages
11,842
The smart thing the NRL has done has made their title NRL - National Rugby League which makes it easily searchable no matter what you put in.

Indeed. Some of the club sites need to think with this kind of logic.

Thanks for the numbers Doc.
What do you mean by this? You referring to numbers or their actual pages?

Numbers of likes for their official pages.

The Warriors one would be much higher if that page was called the "NZ Warriors" as apposed to the "Vodafone Warriors"

http://www.facebook.com/pages/NZ-Warriors/102196143156147

Indeed.

Geez . . . didn't know the Storm were so popular. My original jersey might be worth wrapping up.

Like I said you can treat this like a bit of a survey poll. Overall the factors across 16-18 teams are going to level out between the AFL & NRL (market profile, searchable terms, apathy etc). What's interesting is how close they are. We're always being told that the AFL's management are better at promoting than the NRL and that the AFL is wildly more popular than the NRL. But comparing the facebook numbers, obviously at least 1 of these statements is incorrect.

What needs to happen is for teams to capitalise on this. If Melbourne are capable of exceeding the Swans facebook support, then they should be able to convert that into attendance and crowd support given the right incentives. That's why I've said that the Storm are capable of having a membership & crowd average in the 20,000-25,000. People who have called for their removal are fools. The polls that indicate Storm's support being over 1,000,000 are accurate. Show them on television, promote them and you'll see it at the turnstyles.
 
Last edited:

docbrown

Coach
Messages
11,842
And note previously where I mentioned there being 4 grades in terms of NRL club support (Alpha, Beta, Gamma, Delta) that the facebook numbers are accurately reflecting that -

Broncos on top.
Storm & Titans I had as Betas but noted that they could become Alphas.
Then your big 5 Sydney clubs all within close proximity fluctuating between the top two levels.
Then your Gammas - teams that fluctuate with success between Beta & Gamma because of regional factors or geography - Sea Eagles, Roosters, Knights, Cowboys, Warriors
Then the bottom three Delta cellar dwellers - Sharks, Raiders, Panthers - Panthers being the one team that could pull themselves up but have failed in that department

This is just one tool to gauge whether or not teams are fulfilling realistically achievable measures of crowd and membership support.
 
Last edited:

adamkungl

Immortal
Messages
42,971
Bulldogs - 70,789 (up 22%) - overtaken by the Eels - gained 12,576
Rabbitohs - 65,117 (up 49%) - gained 21,425
Tigers - 64,802 (up 32%) - gained 15,675
Dragons - 60,460 (up 48%) - gained 19,635
Sea Eagles - 54,440 (up 63%) - gained 20,941
Knights - 45,121 (up 39%) - gained 12,645
Roosters - 43,721 (up 20%) - gained 7,394
Warriors - 42,751 (up 260%) - gained 30,883
- however there was some conjecture that previously the Warriors fans were split over multiple pages, now it seems they've combined
Cowboys - 21,195 (up 59%) - gained 7,839 - however it should be noted that there's an interest page with 32,848 likes
Sharks - 31,984 (up 37%) - gained 8,680
Panthers - 29,454 (up 53%) - gained 10,171
Raiders - 12,401 (up 53%) - gained 4,287

Broncos, Storm, Eels, Titans, Rabbitohs, Dragons, Sea Eagles & Warriors - all showing how it should be done

Raiders, Roosters, Cowboys - woeful


uhh.... ?
 

Latest posts

Top