NRL tells clubs Fox Sports can be replaced by ?new players?
The Australian, September 2, 2015 12:00AM
The NRL?s battle with Fox Sports over the next broadcast rights deal could intensify after club chief executives were told yesterday the code could go with a non-traditional partner for its digital media rights in a worst-case scenario.
?The gist of it was that if you control the content then you have the product that drives everything,?? one source told
The Australian.
?They were just saying you?re well placed if they (Fox Sports) don?t come up with the money. There will be other options.??
The NRL is still banking on Fox Sports to pay $750m to $850m for four exclusive games and the right to simulcast Nine?s matches but negotiations have stalled with reports the pay-TV operator believes the games it is expected to bid for have been severely devalued.
The NRL organised yesterday for former officials from the AFL and Cricket Australia to make a presentation which showed that the game had a number of options to sell its digital media rights. These included selling the whole package or half of it to existing partners, or forming a joint venture with different providers.
The presentation also included examples from US sports including Major League Baseball, the National Football League and even professional wrestling and how they have handled their digital media rights and where the growth areas have been.
http://www.theaustralian.com.au/new...d-by-new-players/story-e6frg6n6-1227508347942