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NRL splits assets in search of TV gold

bobmar28

Bench
Messages
4,304
I just hope we get some league on FTA Saturdays. And whoever gets it pays the market rate.
 

Rexxy

Coach
Messages
10,662

Its a no brainer ....

but the actuaries have been all over this, and so have the people who determine Cost per TARP, and if you take SOO out of the package, then the club games will fall by that amount. No net benefit.
Better off creating another property along the lines of what cricket did with 20/20. Remember our player costs and front office costs are fixed costs, so we need MORE games to take advantage of it.
 

mightybears

Bench
Messages
4,342
not just Origin

let them bid for other games too

i still see us getting dudded again

As do i, you just can't trust an organisation to make a decision thats best for the game thats half owned by a media entity wanting their chunk of cake.
 

gottabegood

Juniors
Messages
571
Its a no brainer ....

but the actuaries have been all over this, and so have the people who determine Cost per TARP, and if you take SOO out of the package, then the club games will fall by that amount. No net benefit.
Better off creating another property along the lines of what cricket did with 20/20. Remember our player costs and front office costs are fixed costs, so we need MORE games to take advantage of it.

So you think having a non owner of the game, bidding for the game, will make no difference....hmmm
 
Messages
1,520
The regional ratings are survey-based. This is why it takes longer to collect and collate them.

It's absolutely remarkable that regional ratings don't seem to rate a mention or consideration when the media or, more importantly the people who run media outlets, talk about TV ratings and the popularity of programs. I'd actually like to hear someone justify this.

As someone who didn't take STAT101 at Uni I have no idea how the TV ratings system ranks in terms of statistical credibility but surely people who are experts in the area designed it so I'll leave it to them.


Statistics are remarkable things.

First guys on here lament that regions are not counted - but they should be.

How do these guys work out the ratings?

They take a sample of the population. Its small, very small, like 1000 people, 10,000 whatever it may be now. I am unfamiliar with oztam in detail, but they work from the same principals.

Thing is, you gotta believe stats are highly accurate - as they are highly predictable. You see, out of say 1000 sets, you will get a percentage. It may be, that 880 watched state of origin.

Guess what. :) You could apply that stat to the whole state of qld, and you have a "trend" that would be so close to the actual number of tv sets turned on for all intents and purposes, its not funny (but not THE actual number which does not matter in reality) Remember, only the trend matters. From this you can predict all kinds of things.

They have proved with stats like these time and time and time and time beyond count that they are VERY accurate, and once you throw a few graphs into the sceme of things and do a few plottings and some calculations, you can make some very accurate calculations and predictions.

Its why small samples are used everywhere in comparison to the scale they read. People and trends can be measured and the total number closely predicted. Very accurately. Its as simple as that. You will never get exact numbers, but its not the point and exact numbers are not needed.

And everyone goes off these stats. Lots of money rides on it, and its never wrong to within 99.9% The trouble comes i believe when in newspaper reports they say "oztam saw X number of people wacth state of origin across 5 major capital cities" People go what the f?? How did they know?? Its just all goop, because the average person hates reading stats, as they dont understand them....but if you make it look like normal text, people lap it up.
 
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TimmyB

Juniors
Messages
2,332
They seemed to talk about separating rugby league out last time. Yet once again, everything ended up on channel 9.

I hope this time they at least look at signing a deal a year shorter than the AFL.
 

Cloud9

Guest
Messages
1,126
Its about auctioning NRL products against AFL goods. Which ones will receive the highest offers?
The NRL would do very well with
GF
SOO
Test games.
World club challenge

The local club games will face stiff competition from AFL.
 

schnitzel

Juniors
Messages
432
Forgive my ignorance, but i've always wondered how they figure out these OZTAM ratings? If u don't have a set top box and recieve FTA via aerial? Surely they don't ring everyone and ask what program they are currently watching.....:?
 
Messages
21,880
They seemed to talk about separating rugby league out last time. Yet once again, everything ended up on channel 9.

I hope this time they at least look at signing a deal a year shorter than the AFL.


It doesnt matter if everything ends up on the same network again , the main issue is selling the rights in seperate parcels to maximise revenue. Channel seven or ten for instance may only be interested in the Rep games as it wont conflict with their AFL broadcasts.
 

t-ba

Post Whore
Messages
59,599
Forgive my ignorance, but i've always wondered how they figure out these OZTAM ratings? If u don't have a set top box and recieve FTA via aerial? Surely they don't ring everyone and ask what program they are currently watching.....:?

It's a set top box hooked into a phone line IIRC. The place I used to live in about a year ago had one. At around midnight OzTAM dials into the box and collects the data.

If I was ever home for FNF I used to put about 10 people in the Key demographic aging as watching the game :lol:. I Actually got it purely to skew results for my favourite programming.

So yeah, it's unreliable but the TV Companies take them very seriously.
 

Pj,Rj,Hj

Juniors
Messages
196
Prove me wrong but I think there is more advertising revenue in Newcastle, Wollongong, Canberra, Gosford, Gold Coast, than Adelaide and Perth put together...
Well Perth and Adelaide together make 2.8 million to the aboved mentioned 2 million, so somehow I don't think so.

How can Brisbane be worth $86955550 more than Perth. A whole 62% more than Perth when Brisbane only has 345 000 more people?
nvv23n.jpg
 

El Diablo

Post Whore
Messages
94,107
How can Brisbane be worth $86955550 more than Perth. A whole 62% more than Perth when Brisbane only has 345 000 more people?

lol

so you are accusing them of making up the figures because you don't like them?
 
Messages
21,880
Well Perth and Adelaide together make 2.8 million to the aboved mentioned 2 million, so somehow I don't think so.

How can Brisbane be worth $86955550 more than Perth. A whole 62% more than Perth when Brisbane only has 345 000 more people?

The TV stations that broadcast out of Newcastle , Wollongong , GC etc though broadcast to the surrounding areas aswell.
 

Pj,Rj,Hj

Juniors
Messages
196
lol

so you are accusing them of making up the figures because you don't like them?

Well I never said they made up anything, wild accusation;-), and I never said anything about me not liking them. It's not a like, dislike matter, I just find it very interesting. Maybe their Brisbane figure is really a South East Qld figure, or else the folk in Brisbane are watching a lot more TV then their Perth brothers.

The TV stations that broadcast out of Newcastle , Wollongong , GC etc though broadcast to the surrounding areas aswell.

The figues I used were of the regional not urban populations, else the Newcastle etc figure would been a lot lower.

This is not meant to be a gibe, I'm just trying to understand these figues rationally. I really like League and like anyone else feel it is completely undersold but that is the problem of its bullsh*t ownership. Draging the AFL into the debate all the time is almost irrelevent. This is internal league business, nothing to do with the AFL.
 

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