Potential reach of 60 million. Wow. So much for a dinky test match. Someone tweet this to that merkin bulldog ritchie.
Having NRL in the headline is s bit rich...
https://www.smh.com.au/sport/nrl/nr...-tv-deal-for-denver-test-20180622-p4zn20.html
NRL makes US inroads with 60 million household TV deal for Denver Test
The Denver Test will have a potential reach of 60 million households across the United States and Canada after a landmark deal was struck to show the game live across the CBS network.
The arrangement has only just been finalised, ensuring England’s clash with New Zealand will provide invaluable exposure to a potentially lucrative new market. Organisers are hoping the historic international will draw a strong crowd at Mile High Stadium, the home of NFL franchise Denver Broncos. However, the television coverage will prove equally as crucial in attracting new fans to the game.
The CBS Sportsnet deal is a good one for the coverage of rugby league in North America, the USA and Canada,” said promoter Jason Moore, of Moore Sports International.
“It’s a tier-one cable network that goes to 60 million households.
“It currently carries a lot of rugby and lacrosse and a lot of other sports. To get this game live throughout North America on a Saturday is a great win for us.