Kiki i disagree. All the stuff outside was great and to have brought it inside would have removed the real carnival atmosphere that was generated around the whole place.
There were people all about the city during the afternoon, there was fans of different teams there, plenty of attractions outside the ground, a lot of noise and colour. there was a brilliant warm up match and for the opening ceremony a story performed by australia's indigenous people, the delivering of the cup, the world cup theme song, the Haka and the national anthems.
It was far more entertaining than any semi final or origin ive been to. It was about a million times more an event than any international ive been to in australia (manchester wins that one with the military display! BOOM!)
so there was an ad for the movie australia. who cares? it went for a minute...tops. if Channel 7 need to stick in ads every 4 minutes to make the Olympic Opening Ceremony financially viable is it really such a crime?