THE GWS Giants have issued a challenge to their NRL rivals with a bold bid to sign up 17,000 members for their first AFL season. Giants boss David Matthews told The Daily Telegraph: "It's ambitious but it's achievable and we think it represents good value for money."
The Giants preliminary figures stack up well against rugby league teams in their area. In 2011 the Parramatta Eels had 11,339 members, Wests Tigers 9286 and the Penrith Panthers 6421.
The AFL has a longer tradition of club membership than the NRL who have only recently started to expand their numbers.
The average AFL membership is more than 38,000 with Collingwood the highest at 71,000.
The Giants have just passed the 4000 mark with just over 1000 signing up since Christmas.
In 2012 the Giants will spread their home games between four different venues ANZ Stadium, Blacktown Olympic Park, Skoda Stadium and Canberra's Manuka Oval.
Canberra will host three Giants games this season and has proven to be a major source of members, providing almost half of this signings and a similar proportion of the 12,000 foundation members signed last year.
Foundation members receive priority seating which could become valuable with the capacity of the Giants home ground at Skoda Stadium limited to 25,000.
It's not just the NRL clubs who are feeling the Giants' aggressive push, cross-town rivals the Sydney Swans are also paying attention.
But GWS Giants boss David Matthews says he's not targeting Swans fans or members.
"I think the arrival of the Giants is advantageous to both teams and it's a one plus one equals three situation where the game grows."
Last year's debutants the Gold Coast Suns snared 14,000 last year.
Coach Kevin Sheedy's popularity is proving a major asset as the Giants cast their net for supporters far and wide. Sheedy has long been an advocate of interstate supporter bases and was a key player in Essendon's supporter growth around the country.
The Giants coach has come up with the concept of the Southern Giants and is hoping the AFL-mad states will adopt the Giants as their second team in a similar way to the Gold Coast Suns last year.