@ Cooper-Man,
Disagree on your opinion re The Cove. They have a General and a Captain (etc) because those are the guys with megaphones, and without the megaphones, the rest of The Cove wouldn't be able to hear anything ... they literally stretch the best part of 35-40m wide, and about 15-20m deep.
The reason we don't need any leadership group is because we are only made up of about 200 people or so, not 2,000+ like The Cove have. I can imagine that if the Dragon Army ever became consistently large enough to take up that sort of space, we would need some sort of leadership group when it comes to directing the chants. This is for the simple reason that without it, there would be 10 different chants going on around the group at one time .... and that's how factions inside the group develop.
For now, though, that is completely irrelevant. It is highly doubtful whether the Dragon Army would ever attain that sort of size.
But the point The Major was making, and it is one I agree with given that I generally stand with The Cove whenever I go to watch Sydney FC, is that all of their chants have clear purpose and clear direction. They will start up a chant, and it will ripple from the centre outwards. They won't actually start singing the chant until they have most people ready to start ... for example, there is an "Oh When Sydney Go Marching In" chant which starts out with everyone going "Ohhhhhhhhhhhhhhhhhh", raising their arms in the air and wiggling their fingers. It starts from the centre, ripples outwards .. and within about 5-8 seconds of people starting to sing "Ohhhhhhhhh", they launch into the chant.
The best examples of it:
http://www.youtube.com/watch?v=VYgt3tkAHHE&fmt=18
http://www.youtube.com/watch?v=DNHb5kEVzF8&fmt=18
And then repeat at least 2 or 3 times, so it goes on for a good couple of minutes.
It's not about the "leader" of the group ... rather, it's about creating signals so that people know what chant is coming. Sort of like James Young yelling "ARE YOU READYYYYY!!!!" to signify the start of the "Gimme an S" chant.
The fact that they are larger than us (and thus have a leadership structure which we don't need) doesn't mean that we can't learn things from them anyway.