titoelcolombiano
First Grade
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If Sky want to value the NRL at that then it's up to them, not sure it's sound financial sense though - they only had roughly 100k viewers for a late round Warriors match against the Panthers which would contribute to where both teams finished on the final ladder. They were getting bigger audiences earlier in the season though.
You're probably right - maybe, like Australian TV, they pay the big bucks for the Grand Final, State of Origin and International rights. I would imagine that Origin and the GF rate pretty well for them and on the odd occassion that the Warriors make it, it would be a ratings bonanza for them.