What's new
The Front Row Forums

Register a free account today to become a member of the world's largest Rugby League discussion forum! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

Parramatta Eels ready for a wave of success

El Diablo

Post Whore
Messages
94,107
http://www.smh.com.au/rugby-league/...ady-for-a-wave-of-success-20140307-34cok.html

Parramatta Eels ready for a wave of success

Date
March 8, 2014

Brad Walter
Chief Rugby League Writer

The days of searching for the quick fix at Parramatta are over. That was the message from Eels chairman Steve Sharp and chief executive Scott Seward during an extensive interview with Fairfax Media on the eve of the club's opening game against the Warriors at Pirtek Stadium on Sunday night.

After a turbulent four seasons since the 2009 grand final in which Parramatta changed coach five times and had four chief executives, Sharp and Seward believe they are instilling stability into what is potentially the NRL's biggest club.

Not only does Sharp insist new coach Brad Arthur will remain in charge next year regardless of results this season, he revealed plans for significant boardroom reform to end the vicious cycle that throws the club into chaos at election time every two years.

Under the proposal, which has the backing of the NRL and is similar to the recent governance changes at Wests Tigers, only half of the Parramatta board would be up for election and eventually Sharp said some independent directors could be appointed in the future.

''The thing you want is stability in the club and we don't have that at the moment because we go to an election every two years so you lose a few games of football and what could possibly be a good board is out and somebody else comes in,'' Sharp said. ''Having stability on the board gives the administration confidence to do what they are doing and hopefully within the next 12 months we will go to our members with that constitutional reform.

''We'd like to go to a two-tiered electoral process where half your directors stand down every second year and the other half go through and we'll even look as we get further into that constitutional change at the possibility of appointed directors.

''The NRL are keen to have a couple of externally appointed directors, people with great business sense or legal people who can add value to the board.''

While that is some way off, change has already been implemented at the Eels, with Seward overseeing a restructure of the club's management - including the role of the head coach - aimed at dragging Parramatta into the modern era of professional sport.

''We are not going to follow anyone any more,'' Seward said. ''It is too much effort to try to catch up to the rest so let's just go past them, let's be better about the way we do things, let's be innovative, let's try things, let's not copy anyone else.''

Former Eels and Warriors coach Daniel Anderson is now responsible for the administration of the salary cap, negotiating with players and managing junior pathways in his role of football general manager, leaving Arthur free to concentrate on coaching.

''Let the coach coach, let him do what he is employed to do rather than being a coach and an administrator and a psychologist and a babysitter and everything else,'' Seward said.

''Brad is the head coach, he is not the NRL coach, so he has responsibility to make sure the kids coming through are part of his program and he is building a succession plan as opposed to just focusing on the top 25.''

Past coaches at Parramatta, including Anderson, have not been able to do so because they were constantly trying to avoid the inevitable tap on the shoulder for failing to deliver.

''In the past we have been looking for a quick fix,'' Sharp said. ''We'd want to buy the best players we could so we'd go out and buy players who probably just didn't fit into what we needed at the time so we didn't get success. What do we do next, we'd go out and buy the best coach available and hope he would turn it around. All of that builds a losing culture in the organisation so we just pulled it all apart and put it back together how it needed to be. If you have the right people in the right roles and the right structure and everyone working together … eventually you will have success.''

Remarkably for a team that has won back-to-back wooden spoons and only narrowly avoided finishing last in 2011, the Eels now have more than 14,000 members - up from 10,500 at the start of last season.

Seward said the club's target was to build to 20,000 members by this season and eventually get to 50,000.

''We want our fans to want us to win but we aren't going to promise them anything we can't deliver,'' he said. Asked if he could guarantee that Arthur would not be sacked if results didn't change dramatically this season, Sharp said: ''As long as I am here he will have the job. I believe he has got to have the opportunity to put his mark on the team.''
 

The Colonel

Immortal
Messages
41,833
Liking the structure change to the board and the link between Arthur and Anderson in terms of recruitment and the head coach being responsible for the players not just the first grade squad which hasn't been evident in the past few years.
 
Messages
2,376
Finally some sense creeping intio the joint. It'll take a while, but with a bit of paitence, well get there..

#fiveyearplan
 

emjaycee

Coach
Messages
13,570
How happy were we all with DA's recruitment and retention when he was here as coach?
Am hoping he has a less autocratic approach this time around.
 

yy_cheng

Coach
Messages
18,734
Avenger should be in charge of housing new players, especillay from the bush, and investing funds in property

He could buy apartments from Dyldam cheap, drive them around in a Range Rover from tata and rent them out to the players.

Win Win
 

Parraren

Bench
Messages
4,100
I dunno about you guys but I'm super excited about this wave of success.

When does it start?
 

Gareth Keenan

Juniors
Messages
36
Long time lurker, first time poster.

Has it been said that this year is a building/re-building year yet? Or are we saving that for a few weeks?

In the hope of gaining acceptance into this elite club, you are all merkins!
 

strider

Post Whore
Messages
78,882
Long time lurker, first time poster.

Has it been said that this year is a building/re-building year yet? Or are we saving that for a few weeks?

In the hope of gaining acceptance into this elite club, you are all merkins!

have an argument with pou and then you'll be in merkin
 

El Diablo

Post Whore
Messages
94,107
http://www.foxsports.com.au/league/...-daniel-anderson/story-e6frf3ou-1226848863370

Report reveals how the Parramatta Eels crumbled under Daniel Anderson

Josh Massoud
The Daily Telegraph
March 08, 2014 12:02PM

PLAYERS turned up to recovery sessions drunk. The head coach was suspicious of his staff and lived in constant fear of the axe. The CEO signed one of his closest mates. The club had no football manager, wrestling coach or kicking specialist. In just a single season, the camaraderie that carried it to within 80 minutes of glory had vanished.

A short step back in time to October 2010 reveals the onset of a rot that would cripple the once-mighty Parramatta Eels.

Ahead of their season opener against New Zealand on Sunday, The Daily Telegraph has obtained a copy of Parramatta’s internal review from the season that precipitated the bleakest era in the club’s history - a fascinating document that sheds light on how the Eels crumbled to finish 14th, 16th and 16th over the subsequent three years.

The review was ordered to determine whether the head coach at the time, Daniel Anderson, should be granted a contract extension amid internal rumblings over his man management and media reports linking the club to Kiwi mentor Steve Kearney.

Director Geoff Gerard, Glenn Duncan - boss of former major sponsor Pirtek - and ex-CEO Paul Osborne undertook the review, questioning Anderson, his football department staff and senior players at length.

What they discovered was a vicious minefield of self-interest, mistrust, ill-discipline and deteriorating standards.

The team’s shock failure to make the top eight after storming into the grand final in 2009 provoked a frenzied round of finger pointing and buck passing that could double as the definition of dysfunctionality.

As the central figure of the review, Anderson both attracts and inflicts some telling criticisms. The home truths are vital because Sunday night’s game will be his first at Parramatta Stadium since re-joining the Eels as football manager last December.

He’s now in charge of several areas – recruitment, junior development, coaching structures – that absorbed the most scathing responses three-and-a-half years ago.

Although Anderson left with a year remaining on his contract just a few weeks after the review was completed, the document did not recommend termination.

The final recommendation was for Anderson’s future to be determined early in 2011, guaranteeing him grace over the off-season. But after Osborne had been sprung meeting Kearney in Melbourne a few months earlier, Anderson wanted the certainty of a contract extension to dispel rumours of his demise.

“The coach (Anderson) suggested his position would be untenable for the 2011 season and the level of undermining and the resultant instability would make his job impossible,” the report reads.

“He said he was very disappointed and it was going to be a long year for all. He claimed his staff were ‘not on his bus’ and that it was a toxic environment.”

Elsewhere, the report alleges Anderson felt undermined by at least two staff members.

He also struggled to handle relationships that longer serving staff and players had with the board, which he felt interfered in recruitment and crowded the dressing rooms with hangers-on after games.

Anderson was attacked for treating players unequally, ignoring scientific data, being a micro manager and communicating poorly.

The final point was the most repeated criticism, with staff claiming they were not adequately informed of schedule changes.

Anderson pointed to his suspicion that certain staff and players were undermining him as a reason for closing shop.

The report adds: “He (Anderson) acknowledged that discipline was a problem, however claimed his lack of job security made it difficult to be harder on players.”

The report paints an awful picture of player discipline at the time. Some took advantage of not being reprimanded for turning up late, or wearing dated training gear with defunct sponsors. Fitness was also an issue, with former lock Feleti Mateo ballooning from 106 to 114kg during the season.

But most distressing was accusations that players showed up for recovery sessions drunk and were not punished.

“Much was said by staff about the ‘looseness’ of the after match recovery sessions,” the report reads. “A number of players attended recovery during the year whilst either intoxicated or with the strong aroma of alcohol on their breath.”

Recruitment was another issue of contention between Anderson and his reviewers. It was established the coach had no input into the recruitment of dual international Timana Tahu, a close friend of Osborne’s at the time.

Anderson also complained about the lack of development of his halves – Daniel Mortimer and Jeff Robson – but was chastised for not hiring a specialist kicking or wrestling coach to help improve them.

The resultant signings of veterans Chris Walker, Paul Whatuira, Carl Webb and Chris Hicks was widely viewed as a recruitment blunder from which Parramatta’s roster is still suffering.

The club claimed it was forced to make a rash of late signings after its lengthy yet futile pursuit of Melbourne duo Greg Inglis and Cooper Cronk.

Even four years later, the roster is short on depth in the crucial areas of halves and front row and still on track to breach the salary cap by $80,000.

It’s little wonder the expectations on new coach Brad Arthur have been so limited ahead of this weekend.

Political infighting, a boardroom coup, a revolving door of CEOs and two more sacked coaches has seen Parramatta deteriorate further from the alarming signs of trouble that were present at the end of 2010.

Anderson’s return represents an intriguing about-face. Clearly, not everyone at the club thought he was the issue. Now he gets another chance to repay their faith and perhaps restore his in the blue and golds.
 

Latest posts

Top