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Hawthorn, the current AFL premiers, began taking some games to Launceston in 2001. In 2006 they entered into a contract with the Tasmanian Government to play four home games a year in the city. As a result they added 9000 members.
A PricewaterhouseCooper's report into their contribution to the Tasmanian economy found that their presence during the 2014 season generated a total direct expenditure of $17.5 million for the state. This combined with a total of $12 million in brand exposure for Tasmania across all Hawthorn assets for 2014, brought the value of the partnership to almost $30 million.
By increasing supply in Tasmania, Hawthorn has received a lucrative sponsorship from the Tasmanian Government, 9000 memberships and healthy increase in brand value which in turn increases their corporate appeal.
The reduction in supply of their home games in Melbourne has resulted in nearly a 50% increase in home crowds. They are still a traditional Melbourne based club, yet they have expanded their business and are reaping the rewards.
The NRL can learn from this model. There have already been attempts to put teams in Adelaide, Perth and the Central Coast that have failed in the past. Maybe now though, these areas provide new lucrative markets for certain clubs to expand into. If there is too much supply in Sydney, move some games on a permanent basis to another market.
There are potential owners and regions that want to invest in the game Central Queensland, Wellington, Perth, Brisbane etc. It might not be the right time to add more teams or relocate a club, but as a code we can still build our business and expand. By doing so ensuring the viability of some existing clubs.
The NRL has always had trouble with the Gold Coast. They don't have team in Central Queensland. The region is heartland Rugby League country. It is home to global mining companies, LNG plants and is one of Australia's richest agricultural regions.
They have an investor who wants to bring NRL to the community. Maybe 9000 extra members and exposure to some new sponsorship opportunities would help. The NRL could distribute some supply let's say 3 or 4 games which will increase demand on the coast.
http://www.brisbanetimes.com.au/rug...l-cant-afford-more-teams-20150512-gh01bc.html
A PricewaterhouseCooper's report into their contribution to the Tasmanian economy found that their presence during the 2014 season generated a total direct expenditure of $17.5 million for the state. This combined with a total of $12 million in brand exposure for Tasmania across all Hawthorn assets for 2014, brought the value of the partnership to almost $30 million.
By increasing supply in Tasmania, Hawthorn has received a lucrative sponsorship from the Tasmanian Government, 9000 memberships and healthy increase in brand value which in turn increases their corporate appeal.
The reduction in supply of their home games in Melbourne has resulted in nearly a 50% increase in home crowds. They are still a traditional Melbourne based club, yet they have expanded their business and are reaping the rewards.
The NRL can learn from this model. There have already been attempts to put teams in Adelaide, Perth and the Central Coast that have failed in the past. Maybe now though, these areas provide new lucrative markets for certain clubs to expand into. If there is too much supply in Sydney, move some games on a permanent basis to another market.
There are potential owners and regions that want to invest in the game Central Queensland, Wellington, Perth, Brisbane etc. It might not be the right time to add more teams or relocate a club, but as a code we can still build our business and expand. By doing so ensuring the viability of some existing clubs.
The NRL has always had trouble with the Gold Coast. They don't have team in Central Queensland. The region is heartland Rugby League country. It is home to global mining companies, LNG plants and is one of Australia's richest agricultural regions.
They have an investor who wants to bring NRL to the community. Maybe 9000 extra members and exposure to some new sponsorship opportunities would help. The NRL could distribute some supply let's say 3 or 4 games which will increase demand on the coast.
http://www.brisbanetimes.com.au/rug...l-cant-afford-more-teams-20150512-gh01bc.html