Its easy to say in hindsight and from my couch but being 3 years behind probably wouldn't have mattered too much if we had an extra couple of hundred million dollars over the 2020 to 2027 period.
I will concede that they were in a tough spot during covid and had to renegotiate the end of the last deal, but turning that into a 7 year extension at the same price was idiotic at the time doing it in a position of weakness.
All in the past now, the future looks good.
We may not of though. Cricket did a deal after Covid and saw little movement. There is no guarantee a bigger deal was coming with no new content
NRL extended fully. Got $100m extra in the deal for Dolphins, has added 6 new NRLW sides. Best of 3 womens Origin.
Now looks to start the new TV deal with 9 games which you think adds $40m more if team 19 is added as well
3 years extra of Dolphins = $60m
3 years extra of a 9th game = $120m
Throw in the expanded Womens Origin only on channel 9 - there is the $200m in theory the NRL left on the table.
that is not allowing for the Hotels and other purchases that were made as a result of having TV locked in.
If the game took a potentially less TV deal and saw no movement then the deal would be poor but expanding the game with it makes it a pass