Again, I see no merit in promoting Rugby League in Australia's spring, when the game has already ended it's season. There's no upcoming games to promote and the next season is several months away from beginning.
It's entirely the wrong demographic.
I disagree with this concept, not because of who proposed it, but because I see zero business sense in it.
Marketing should be trying to promote the game ALL off-season, for the entire sport, not just 1 game that already makes a shit tonne of money.
I honestly don't think you have thought through this idea on anything more than a "My opinion is right" level.
I'll stand by this idea as an appropriate and possibly very effective promotion for the NRL Grand Final. Their have been many comments about the lack of presence rugby-league exhibits in Sydney on GRAND FINAL weekend. This is one sure way of addressing that issue. Their can be more ways to celebrate however this angle does complement another popular sport at the same time and in the same city.