Publicity and cross promotion of rugby league will be an intriguing watch for the coming season. Notice a concerted effort to advertise the SOO in Perth and a push for the indigenous all stars game in Melbourne. It will be interesting to see if a concerted effort to publicise the World nines and the end of season tests occurs.I might add that cross promotion of things like the NRL grandfinal and ladies rugby league finals with sports like horse racing (eg: NRL Grand final race with jockeys wearing club jumpers in silks on Saturday b4 grandfinal Sunday etc) would help the profile of the code. Seeing what the "marketing" people do for these aspects for rugby-league this season will be worth noting. As it stands marketing has been lacking in both cross promotion and intent by rugby league for some time now.
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