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http://www.roymorgan.com/news/press-releases/2007/664/
Article No. 664 - August 02, 2007
The Brisbane Broncos are once again the NRLs most popular team with an estimated 1,471,000 supporters (up 4,000 from December 2005), according to the latest Roy Morgan Research Single Source data.
The big mover on the NRL supporter ladder is the Melbourne Storm who, despite being beaten in the 2006 Grand Final by the Broncos, gained the most supporters (178,000) since December 2005 to be clearly second with 732,000 supporters.
Despite missing the finals in 2006, the North Queensland Cowboys supporter base increased by 36,000 to 539,000 moving into third place. The Cowboys have experienced the most rapid growth over the past five years, increasing 349% from 120,000 supporters in 2001.
In fourth place the St George-Illawarra Dragons supporter base increased 11,000 to 531,000, and in fifth place the Wests Tigers saw an increase of 2,000 to 513,000.
The Newcastle Knights enjoyed a solid 2006 season, finishing in fourth position before being ousted by the Broncos in the Semi-Finals. The Knights enjoyed a 5.2% surge in supporters since December 2005, up 24,000 to 486,000.
The biggest losers on the supporter ladder are the Sydney Roosters (down 106,000 to 306,000), the Bulldogs (down 79,000 to 395,000) and the Penrith Panthers (down 26,000 to 201,000).
The Cronulla Sharks are the lowest ranking NRL team in terms of number of supporters. Supporter numbers for the Sharks fell 15,000 to 193,000 (down 7.2%).
Overall, the number of NRL supporters increased by 12,000 to 6,175,000 (up 0.2%).
And there is more Roy Morgan Research Single Source data can be used to highlight some interesting aspects of NRL supporters.
For example, when compared to all NRL supporters, Storm supporters are 79% more likely to have made a purchase from JB Hi-Fi in the last four weeks, Sea Eagles supporters are 40% more likely to agree I always read the business section of the paper and Broncos supporters are 20% more likely to have made a purchase from Mitre 10 in the last four weeks.
Further details can be found below.
When compared to all NRL supporters:
Brisbane Broncos supporters are:
62% more likely to have been to a theme park in the last three months;
38% more likely to be aged 65 and over;
20% more likely to have eaten Dominos Pizza in the last four weeks;
20% more likely to have made a purchase from Mitre 10 in the last four weeks;
19% more likely to have made a purchase from Super Cheap Auto in the last four weeks;
18% more likely to have bought a scratch ticket in the last 12 months;
17% more likely to agree A low fat diet is a way of life for me;
12% more likely to agree The Government is doing a good job running the country;
11% (of respondents aged 18+) more likely to agree I drink alcohol mostly at home; and
10% more likely to agree I feel financially stable at the moment.
Canberra Raiders supporters are:
More than twice as likely (113% more likely) to work in the agriculture industry;
More than twice as likely (104% more likely) to have made a purchase from Clints Crazy Bargains in the last four weeks;
61% more likely to say they have no religion;
49% more likely to have made a purchase from The Athletes Foot in the last four weeks;
48% more likely to be aged 18-24;
43% more likely to agree I wear clothes that will get me noticed;
34% more likely to have eaten at a Pizza Hut restaurant in the last four weeks;
26% more likely to agree I like tough physical activity; and
13% more likely to be male.
Bulldogs supporters are:
More than twice as likely (139% more likely) to regularly play rugby league;
97% more likely to have made a purchase from Jeans West in the last four weeks;
87% more likely to agree It only feels like a holiday if I leave Australia;
46% more likely to have made a purchase from Autobarn in the last four weeks;
35% more likely to be aged 25-34;
34% more likely to agree I find television advertising interesting;
25% more likely to agree I dont like to know to much about whats going on in the world today;
22% more likely to have made a purchase from Donut King in the last four weeks; and
20% more likely to agree I sometimes use force to get things done.
Manly Warringah Sea Eagles supporters are:
More than twice as likely (116% more likely) to have eaten at an Oporto restaurant in the last four weeks;
64% more likely to have played golf in the last three months;
40% more likely to agree I always read the business section of the paper;
36% more likely to have made a purchase from Ikea in the last four weeks;
35% more likely to be aged 35-49;
22% more likely to be Anglican;
29% more likely to agree I like to drink wine with my meals;
27% more likely to have been to a NRL match in the last 12 months; and
22% more likely to have made a purchase from Gloria Jeans in the last four weeks.
Melbourne Storm supporters are:
More than three times as likely (231% more likely) to have been to an AFL match in the last 12 months;
More than twice as likely (119% more likely) to have been to a Test Cricket match in the last 12 months;
79% more likely to have made a purchase from JB Hi-Fi in the last four weeks;
40% more likely to have eaten at a Red Rooster restaurant in the last four weeks;
31% more likely to have eaten at a Hungry Jacks restaurant in the last four weeks;
27% more likely to agree I love to do as many sports as possible;
23% more likely to agree I really like going online for a chat;
16% more likely to agree It is important to have a full social life; and
17% more likely to be male.
New Zealand Warriors supporters are:
104% more likely to have made a purchase from Just Jeans in the last four weeks;
87% more likely to have eaten at a Hungry Jacks restaurant in the last four weeks;
73% more likely to have made a purchase from Priceline in the last four weeks;
72% more likely to regularly play rugby union;
48% more likely to be aged 14-17;
28% more likely to have been to a casino in the last three months;
24% more likely to agree Homosexual couples should be allowed to adopt children;
24% more likely to agree I like to be with a crowd of people;
21% more likely to agree None of this stuff about the information super-highway makes any sense to me;
19% more likely to have bought something over the Internet in the last three months; and
13% more likely to be female.
Newcastle Knights supporters are:
91% more likely to be Methodist;
85% more likely to have made a purchase from Go-Lo in the last four weeks;
76% more likely to regular participate in motor sports;
51% more likely to regularly participate in combative sport (boxing, martial arts, etc.);
35% more likely to aged 65 and over;
34% more likely to have made a purchase from Gloria Jeans in the last four weeks;
33% more likely to have eaten at a Subway restaurant in the last four weeks;
30% more likely to agree I choose a car mainly on its looks;
24% more likely have bought something over the phone in the last three months;
21% more likely to have made a purchase from Big W in the last four weeks;
19% more likely to have eaten Dominos Pizza in the last four weeks; and
17% more likely to be female.
North Queensland Cowboys supporters are:
59% more likely to regularly play rugby union;
42% more likely to have made a purchase from The Warehouse in the last four weeks;
35% more likely to agree Threats to the environment are exaggerated;
34% more likely to have eaten at a Red Rooster restaurant in the last four weeks;
32% more likely to have made a purchase from Super Cheap Auto in the last four weeks;
26% (of respondents aged 18+) more likely to agree Australian beer is the only beer worth drinking;
20% more likely to agree The food I eat is all, or almost all, vegetarian;
19% more likely to be aged 14-17; and
19% more likely to have been to a NRL game in the last 12 months.
Parramatta Eels supporters are:
46% more likely to have made a purchase from Starbucks Coffee in the last four weeks;
39% more likely to agree I regularly go to Church or my place of worship;
30% more likely to have made a purchase from Myer in the last four weeks;
26% more likely to be Presbyterian;
26% more likely to have made a purchase from Rebel Sport in the last four weeks;
23% more likely to agree I often buy frozen or pre-prepared meals;
22% more likely to agree I wear clothes that will get me noticed;
22% more likely to agree I dont like to know too much about whats going on in the world these days;
21% more likely to play tennis regularly; and
18% more likely to be aged 25-34.
Penrith Panthers supporters are:
More than twice as likely (137% more likely) to have eaten at a Nandos restaurant in the last four weeks;
More than twice as likely (125% more likely) to regularly do yoga;
87% more likely to Baptist;
60% more likely to agree I usually notice the advertisements on shopping trolleys when I go grocery shopping;
24% more likely to agree I enjoy holidays where everything is organized for you;
21% more likely to be aged 14-24;
20% more likely to agree I buy the same food every week;
15% more likely to have made a purchase from Big W in the last four weeks; and
11% more likely to have made a purchase from Bunnings in the last four weeks.
Sharks (Cronulla) supporters are:
More than twice as likely (128% more likely) to regularly go surfing;
More than twice as likely (104% more likely) to regularly play rugby league;
52% more likely to have made a purchase from Harvey Norman in the last four weeks;
31% more likely to agree I cant live without my mobile phone;
29% more likely to agree I love to do as many sports as possible;
28% more likely to have made a purchase from Donut King in the last four weeks;
24% more likely to be aged 14-24;
24% more likely to have been to a NRL match in the last 12 months; and
13% more likely to have eaten at a McDonalds restaurant in the last four weeks.
St George Illawarra Dragons supporters are:
47% more likely to agree I consider myself a homosexual;
28% more likely to have made a purchase from Priceline in the last four weeks;
26% more likely to have made a purchase from The Reject Shop in the last four weeks;
23% more likely to have made a purchase from Spotlight in the last four weeks;
21% more likely to agree I regularly go to church or my place of worship;
18% more likely to agree I believe a percentage of everyones income should go to charities;
15% more likely to have visited a RSL or Leagues Club in the last three months;
14% more likely to be aged 35-49;
12% more likely to agree I dont enjoy taking risks; and
10% more likely to be female.
South Sydney Rabbitohs supporters are:
64% more likely to have made a purchase from Homeart/Copperart in the last four weeks;
54% more likely to agree It only feels like a holiday if I leave Australia;
25% more likely to be aged 50-64;
26% more likely to agree Sometimes I find the TV advertisements more interesting than the programs;
23% more likely to have made a purchase from Angus & Robertson in the last four weeks;
22% more likely to be Catholic;
17% more likely to agree I always the business section of the newspaper; and
16% more likely to have made a purchase from Millers in the last four weeks.
Sydney Roosters supporters are:
91% more likely to have eaten at an Oporto restaurant in the last four weeks;
85% more likely to have made a purchase from David Jones in the last four weeks;
65% more likely to regularly play rugby league;
48% more likely to have been to a NRL match in the last 12 months;
46% more likely to have made a purchase from Myer in the last four weeks;
40% more likely to be aged 25-34;
35% more likely to agree I like to be with a crowd of people;
30% more likely to agree I was born to shop; and
13% more likely to be single.
West Tigers supporters are:
63% more likely to have made a purchase from Go-Lo in the last four weeks;
53% more likely to have made a purchase from Dymocks in the last four weeks;
45% more likely to agree The food I eat is all, or almost all, vegetarian;
45% more likely to have made a purchase from Lowes in the last four weeks;
30% more likely to agree Id consider doing some of my grocery shopping on the Internet in the next twelve months;
28% more likely to be Catholic;
23% more likely to agree Freedom is more important than the law;
18% more likely to agree I often enter competitions run by newspapers, magazines or radio stations; and
13% more likely to be aged 50-64.
These are the latest findings from the Roy Morgan Sports Monitor, part of Roy Morgan Single Source, an Australia-wide survey of 24,315 people aged 14 years and over from April 2006 to March 2007.
:-k
Dragon fans have some explaining to do!
Article No. 664 - August 02, 2007
The Brisbane Broncos are once again the NRLs most popular team with an estimated 1,471,000 supporters (up 4,000 from December 2005), according to the latest Roy Morgan Research Single Source data.
The big mover on the NRL supporter ladder is the Melbourne Storm who, despite being beaten in the 2006 Grand Final by the Broncos, gained the most supporters (178,000) since December 2005 to be clearly second with 732,000 supporters.
Despite missing the finals in 2006, the North Queensland Cowboys supporter base increased by 36,000 to 539,000 moving into third place. The Cowboys have experienced the most rapid growth over the past five years, increasing 349% from 120,000 supporters in 2001.
In fourth place the St George-Illawarra Dragons supporter base increased 11,000 to 531,000, and in fifth place the Wests Tigers saw an increase of 2,000 to 513,000.
The Newcastle Knights enjoyed a solid 2006 season, finishing in fourth position before being ousted by the Broncos in the Semi-Finals. The Knights enjoyed a 5.2% surge in supporters since December 2005, up 24,000 to 486,000.
The biggest losers on the supporter ladder are the Sydney Roosters (down 106,000 to 306,000), the Bulldogs (down 79,000 to 395,000) and the Penrith Panthers (down 26,000 to 201,000).
The Cronulla Sharks are the lowest ranking NRL team in terms of number of supporters. Supporter numbers for the Sharks fell 15,000 to 193,000 (down 7.2%).
Overall, the number of NRL supporters increased by 12,000 to 6,175,000 (up 0.2%).
And there is more Roy Morgan Research Single Source data can be used to highlight some interesting aspects of NRL supporters.
For example, when compared to all NRL supporters, Storm supporters are 79% more likely to have made a purchase from JB Hi-Fi in the last four weeks, Sea Eagles supporters are 40% more likely to agree I always read the business section of the paper and Broncos supporters are 20% more likely to have made a purchase from Mitre 10 in the last four weeks.
Further details can be found below.
When compared to all NRL supporters:
Brisbane Broncos supporters are:
62% more likely to have been to a theme park in the last three months;
38% more likely to be aged 65 and over;
20% more likely to have eaten Dominos Pizza in the last four weeks;
20% more likely to have made a purchase from Mitre 10 in the last four weeks;
19% more likely to have made a purchase from Super Cheap Auto in the last four weeks;
18% more likely to have bought a scratch ticket in the last 12 months;
17% more likely to agree A low fat diet is a way of life for me;
12% more likely to agree The Government is doing a good job running the country;
11% (of respondents aged 18+) more likely to agree I drink alcohol mostly at home; and
10% more likely to agree I feel financially stable at the moment.
Canberra Raiders supporters are:
More than twice as likely (113% more likely) to work in the agriculture industry;
More than twice as likely (104% more likely) to have made a purchase from Clints Crazy Bargains in the last four weeks;
61% more likely to say they have no religion;
49% more likely to have made a purchase from The Athletes Foot in the last four weeks;
48% more likely to be aged 18-24;
43% more likely to agree I wear clothes that will get me noticed;
34% more likely to have eaten at a Pizza Hut restaurant in the last four weeks;
26% more likely to agree I like tough physical activity; and
13% more likely to be male.
Bulldogs supporters are:
More than twice as likely (139% more likely) to regularly play rugby league;
97% more likely to have made a purchase from Jeans West in the last four weeks;
87% more likely to agree It only feels like a holiday if I leave Australia;
46% more likely to have made a purchase from Autobarn in the last four weeks;
35% more likely to be aged 25-34;
34% more likely to agree I find television advertising interesting;
25% more likely to agree I dont like to know to much about whats going on in the world today;
22% more likely to have made a purchase from Donut King in the last four weeks; and
20% more likely to agree I sometimes use force to get things done.
Manly Warringah Sea Eagles supporters are:
More than twice as likely (116% more likely) to have eaten at an Oporto restaurant in the last four weeks;
64% more likely to have played golf in the last three months;
40% more likely to agree I always read the business section of the paper;
36% more likely to have made a purchase from Ikea in the last four weeks;
35% more likely to be aged 35-49;
22% more likely to be Anglican;
29% more likely to agree I like to drink wine with my meals;
27% more likely to have been to a NRL match in the last 12 months; and
22% more likely to have made a purchase from Gloria Jeans in the last four weeks.
Melbourne Storm supporters are:
More than three times as likely (231% more likely) to have been to an AFL match in the last 12 months;
More than twice as likely (119% more likely) to have been to a Test Cricket match in the last 12 months;
79% more likely to have made a purchase from JB Hi-Fi in the last four weeks;
40% more likely to have eaten at a Red Rooster restaurant in the last four weeks;
31% more likely to have eaten at a Hungry Jacks restaurant in the last four weeks;
27% more likely to agree I love to do as many sports as possible;
23% more likely to agree I really like going online for a chat;
16% more likely to agree It is important to have a full social life; and
17% more likely to be male.
New Zealand Warriors supporters are:
104% more likely to have made a purchase from Just Jeans in the last four weeks;
87% more likely to have eaten at a Hungry Jacks restaurant in the last four weeks;
73% more likely to have made a purchase from Priceline in the last four weeks;
72% more likely to regularly play rugby union;
48% more likely to be aged 14-17;
28% more likely to have been to a casino in the last three months;
24% more likely to agree Homosexual couples should be allowed to adopt children;
24% more likely to agree I like to be with a crowd of people;
21% more likely to agree None of this stuff about the information super-highway makes any sense to me;
19% more likely to have bought something over the Internet in the last three months; and
13% more likely to be female.
Newcastle Knights supporters are:
91% more likely to be Methodist;
85% more likely to have made a purchase from Go-Lo in the last four weeks;
76% more likely to regular participate in motor sports;
51% more likely to regularly participate in combative sport (boxing, martial arts, etc.);
35% more likely to aged 65 and over;
34% more likely to have made a purchase from Gloria Jeans in the last four weeks;
33% more likely to have eaten at a Subway restaurant in the last four weeks;
30% more likely to agree I choose a car mainly on its looks;
24% more likely have bought something over the phone in the last three months;
21% more likely to have made a purchase from Big W in the last four weeks;
19% more likely to have eaten Dominos Pizza in the last four weeks; and
17% more likely to be female.
North Queensland Cowboys supporters are:
59% more likely to regularly play rugby union;
42% more likely to have made a purchase from The Warehouse in the last four weeks;
35% more likely to agree Threats to the environment are exaggerated;
34% more likely to have eaten at a Red Rooster restaurant in the last four weeks;
32% more likely to have made a purchase from Super Cheap Auto in the last four weeks;
26% (of respondents aged 18+) more likely to agree Australian beer is the only beer worth drinking;
20% more likely to agree The food I eat is all, or almost all, vegetarian;
19% more likely to be aged 14-17; and
19% more likely to have been to a NRL game in the last 12 months.
Parramatta Eels supporters are:
46% more likely to have made a purchase from Starbucks Coffee in the last four weeks;
39% more likely to agree I regularly go to Church or my place of worship;
30% more likely to have made a purchase from Myer in the last four weeks;
26% more likely to be Presbyterian;
26% more likely to have made a purchase from Rebel Sport in the last four weeks;
23% more likely to agree I often buy frozen or pre-prepared meals;
22% more likely to agree I wear clothes that will get me noticed;
22% more likely to agree I dont like to know too much about whats going on in the world these days;
21% more likely to play tennis regularly; and
18% more likely to be aged 25-34.
Penrith Panthers supporters are:
More than twice as likely (137% more likely) to have eaten at a Nandos restaurant in the last four weeks;
More than twice as likely (125% more likely) to regularly do yoga;
87% more likely to Baptist;
60% more likely to agree I usually notice the advertisements on shopping trolleys when I go grocery shopping;
24% more likely to agree I enjoy holidays where everything is organized for you;
21% more likely to be aged 14-24;
20% more likely to agree I buy the same food every week;
15% more likely to have made a purchase from Big W in the last four weeks; and
11% more likely to have made a purchase from Bunnings in the last four weeks.
Sharks (Cronulla) supporters are:
More than twice as likely (128% more likely) to regularly go surfing;
More than twice as likely (104% more likely) to regularly play rugby league;
52% more likely to have made a purchase from Harvey Norman in the last four weeks;
31% more likely to agree I cant live without my mobile phone;
29% more likely to agree I love to do as many sports as possible;
28% more likely to have made a purchase from Donut King in the last four weeks;
24% more likely to be aged 14-24;
24% more likely to have been to a NRL match in the last 12 months; and
13% more likely to have eaten at a McDonalds restaurant in the last four weeks.
St George Illawarra Dragons supporters are:
47% more likely to agree I consider myself a homosexual;
28% more likely to have made a purchase from Priceline in the last four weeks;
26% more likely to have made a purchase from The Reject Shop in the last four weeks;
23% more likely to have made a purchase from Spotlight in the last four weeks;
21% more likely to agree I regularly go to church or my place of worship;
18% more likely to agree I believe a percentage of everyones income should go to charities;
15% more likely to have visited a RSL or Leagues Club in the last three months;
14% more likely to be aged 35-49;
12% more likely to agree I dont enjoy taking risks; and
10% more likely to be female.
South Sydney Rabbitohs supporters are:
64% more likely to have made a purchase from Homeart/Copperart in the last four weeks;
54% more likely to agree It only feels like a holiday if I leave Australia;
25% more likely to be aged 50-64;
26% more likely to agree Sometimes I find the TV advertisements more interesting than the programs;
23% more likely to have made a purchase from Angus & Robertson in the last four weeks;
22% more likely to be Catholic;
17% more likely to agree I always the business section of the newspaper; and
16% more likely to have made a purchase from Millers in the last four weeks.
Sydney Roosters supporters are:
91% more likely to have eaten at an Oporto restaurant in the last four weeks;
85% more likely to have made a purchase from David Jones in the last four weeks;
65% more likely to regularly play rugby league;
48% more likely to have been to a NRL match in the last 12 months;
46% more likely to have made a purchase from Myer in the last four weeks;
40% more likely to be aged 25-34;
35% more likely to agree I like to be with a crowd of people;
30% more likely to agree I was born to shop; and
13% more likely to be single.
West Tigers supporters are:
63% more likely to have made a purchase from Go-Lo in the last four weeks;
53% more likely to have made a purchase from Dymocks in the last four weeks;
45% more likely to agree The food I eat is all, or almost all, vegetarian;
45% more likely to have made a purchase from Lowes in the last four weeks;
30% more likely to agree Id consider doing some of my grocery shopping on the Internet in the next twelve months;
28% more likely to be Catholic;
23% more likely to agree Freedom is more important than the law;
18% more likely to agree I often enter competitions run by newspapers, magazines or radio stations; and
13% more likely to be aged 50-64.
These are the latest findings from the Roy Morgan Sports Monitor, part of Roy Morgan Single Source, an Australia-wide survey of 24,315 people aged 14 years and over from April 2006 to March 2007.
:-k
Dragon fans have some explaining to do!
