A couple of interesting points - I’m in the U.K, and didn’t have a clue the Lions were playing on Friday night until I was scrolling through the sports channels to find Saints V Leeds Rhinos and saw a Lions game being shown on one of the channels - only from reading this thread do I now know that was a live match - I’d just assumed it was an old match as I know there is a Lions tour at some point soon.
I guess what I’m saying is that is far from ‘wall to wall’, infact, I’ve not had or heard 1 conversation about the Lions tour with either blokes at work or my group of mates, who generally chat about sport non-stop.
Whilst rugby union still has its ‘old boys’ and it’s dyed in the wool toff community, it has no cut through anywhere else in England. Sure people might watch the odd Lions or 6 nations match, but it’s certainly not high on the sports calendar for general folk. Both rugby Union and rugby league are being left way behind.