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Whether people like it or not the premier brand for Rugby League in Australia that should be over virtually EVERYTHING is the NRL.
The AFL brand has actually taken over as the brand for Aussie Rules in Australia EVEN the VFL has changed to AFL Victoria (the competition is still called the VFL). That brand awareness is HUGE.
I would say that even NZ and the South Pacific, South Africa etc, areas that will come under Australia's influence as such should be aligned with the NRL Brand eg. eg. NZNRL (in conjunction with a TOTAL overhall of the NZRL) , FijiNRL etc. The NRL needs to see itself as becoming a recognised brand across the planet.
It would be better if RL across the world could CLARIFY its brand together but due to the split in identity with Super League and NRL it is not really possible but atleast it could be aligned within the Southern and Northern hemispheres. (and please don't suggest trying to take 'Rugby' as our identity, that war HAS been lost - use it where it is useful but we need to ultimately distinguish ourselves as a unique sport at the pinnacle of all impact and contact sports in the world)
The AFL brand has actually taken over as the brand for Aussie Rules in Australia EVEN the VFL has changed to AFL Victoria (the competition is still called the VFL). That brand awareness is HUGE.
I would say that even NZ and the South Pacific, South Africa etc, areas that will come under Australia's influence as such should be aligned with the NRL Brand eg. eg. NZNRL (in conjunction with a TOTAL overhall of the NZRL) , FijiNRL etc. The NRL needs to see itself as becoming a recognised brand across the planet.
It would be better if RL across the world could CLARIFY its brand together but due to the split in identity with Super League and NRL it is not really possible but atleast it could be aligned within the Southern and Northern hemispheres. (and please don't suggest trying to take 'Rugby' as our identity, that war HAS been lost - use it where it is useful but we need to ultimately distinguish ourselves as a unique sport at the pinnacle of all impact and contact sports in the world)
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