Surely at the end of the day, the value of a sponsorship is largely determined by how our team can contribute to the sponsor's brand name capital? If there is a huge difference b/w what was previously 'almost signed' and the next best offer one has wonder wtf was in that deal....or of course, the constant bickering from between the protagonists might have a bit to do with it, as much as what any incumbent has / hasn't done to frig up the proposed deal (unless it was dispute resolution business I guess). Maybe I'm just living on a different planet?
