Very interesting, especially the final section on creative accounting.
"And the thing is this, there is a legal way to really boost your salary cap, or your spending with third party money. The good clubs know how to do it. The poor clubs don't know how to do it. The poor clubs don't have the capacity to do it, they don't have the contacts to do it, they don't have the businessmen around to be able to do it.
The rich clubs, here's a simple way, okay. I'm worth tens of millions of dollars, I'd love to go and sponsor the club because I'm becoming an old man, I want to come in, I want to sponsor the club, because I just want to hang around the footy and go to the footy with my mates and a couple of my other mates are sponsors.
Club chairman says "Mate, don't come and sponsor us. You just offer this guy over here a third party sponsorship. So you'll have no official contact with the club. But what I'll do, I'll get you in the chairman's lounge every week. You can come and have a beer with us, you can come in the sheds afterwards, you can have all the benefits of being a sponsor, but you're only sponsoring Billy Bloggs playing fullback."
Then Kent describes how Gould implemented third parties at Penrith and now at Canterbury.