The players don't talk to the media on the record very often now. So if the players, clubs, and fans are happy with the current level and standard of coverage then don't change a thing. Seems to me that not many are completely happy, least of all the clubs.
Of course, if the players want more money and more control over the message, and if the clubs want more sponsors and more control over the message then they just have to make themselves more available.
If the media really want more access then they'll make it part of the new deal. Problem solved and the players don't get a say. But the easiest way would be o get the club CEO's to take their head out of their ar$e, so quick to whinge about their problems and so slow to do anything about them. Do they know that the more often they put their players in front of the media the more popular they will become? Do they know that the more often they present to the media that they getmore control over what is pumped out? Do they know this all translates into crowds, ratings, memberships? and these turn into sponsors and $$$?
Obviously they don't. We see origin teams under media bans......seriously that is so dumb.