The sad thing is, they have more than enough time to build a few guys up from Survivor Series to the Rumble and build interest but they'll continue to do nothing on SmackDown while Raw will continue to move at a glacial pace, serving only to get Roman over.
Agreed
All they had to do was turn Reigns heel, have him give a savage beating to Ambrose and then refuse to give Ambrose his rematch at TLC whilst giving him another beating on RAW. You then have a made Royal Rumble winner in Ambrose and a main event I think people would pay to watch at mania. In the meantime, you have Reigns feud with someone else at TLC and RR. It really doesn't matter who it is as long as it puts Reigns over as a heel.
Instead, we have Sheamus who has been a mid card comedy act recently as the champion, giving Reigns his rematch at TLC which he will presumably lose and then what?
Your point about smackdown is spot on as well which is why I think some form of brand split is necessary. Even if it is just the IC and US titles being split across the shows or if they don't want to formalise it, at least have certain angles play out only on smackdown...
I forgot to mention in my previous post that it really is time to retire the MiTB brief case. It is lazy booking ad the same thing happens year after year. The King of the Ring would be a perfect replacement IMO.