There is definitely something in this from a ‘diminishing returns’ perspective. Is the amount of time and money required to try and ‘max out Australia’ really going to provide bang for buck - the vast majority of people in Australia will already know what NRL is, and what it’s all about, and sure, having new teams in some areas might bring in some new fans, it’s not going to be a game changer. PVL said something recently about the Dolphins brining 17k new fans to the NRL - that’s hardly going to provide a huge leap in revenue. All that being said, expansion into wider areas of Australia and surrounding nations should still be on the radar, but the truth is, to really shift the dial and get a big win, the American market is the golden goose, so it’s worth a crack.
My personal view is still that whilst PVL is talking WatchNRL viewers and future international TV deals, I’m still convinced the gaming market is the real target of the Vegas venture, but they’re now talking about everything else a bit more to hide the fact it’s a cash grab from a morally bankrupt industry. But…. If they can cover the costs (or even make a profit) from the gaming industry over this 5 year period, and have a free swing at the American TV market as a by-product, then that makes great business sense. And it doesn’t appear to be happening at the expense of anything else (such as grassroots funding), so it’s really a no lose (or minimal loss) opportunity. If it doesn’t work out, it’s not broke the bank or caused any major issues, if it all goes absolutely perfect (which is unlikely), then it’s rivers of gold forever more.