The TV rights thread part II

[Desert Qlder]

The fact that News 'journos' have been sanctioned to talk up the rights such as they've been doing is a remarkable indicator.

 

[El Diablo]

they all seem in favour of Ten

Ten used News Ltd journo's on their RL shows last year so they must have some kind of relationship

 

[LESStar58]

So if Ten get 4 games a week how will it break down?

Friday double header (premium game on main channel live with the second (lesser) game running live on One) Sunday arvo, Monday night....?

 

[Lockyer4President!]

So if Ten get 4 games a week how will it break down?

Friday double header (premium game on main channel live with the second (lesser) game running live on One) Sunday arvo, Monday night....?

I'd really hope they'd have FTA coverage on Sat too.

 

[typicalfan]

Are you kidding - 200 million dollars mate. Stop for a minute & think what that could be spent on.

Whilst i agree country wide coverage is important, we need to get as much as we can, giv or take 5%.

Coverage is more important because it increases our value next time around. Imagine how much we would be worth if by the end of the next rights we are growing in all states with most games on FTA in terms of ratings and have Melbourne and Perth being shown their games live. Imagine how hard places like Fox would fight for our rights then if they miss out and subscribers go down.

 

[docbrown]

So if Ten get 4 games a week how will it break down?

Friday double header (premium game on main channel live with the second (lesser) game running live on One) Sunday arvo, Monday night....?

They want all the matches so they can do the NSW/QLD Friday double header tactic across 3 days.

 

[Raiderdave]

so ten want 4... thats 400 mill
they'd get finals & the GF in that too .. & must show games at the same time NSW & QLD get games ... on their secondary ch's in the sthn states

now that leaves the other 3 broadcasters

Fox will push for live coverage of all 8 in 2013 & from 2015 all 9
& have 4/5 exclusive
a deal of around 550 to 600 million

leaving 7 & 9 to fight it out for our rep program
100 million to 150 million for the 5 years ..... all games on live in sthn states

internet rights 100 million plus
over seas rights including Sky in NZ & the UK between 100 & 150 million

all adds up to a friggin big deal

 

[docbrown]

You guys don't seem to understand that the 10 deal is part and parcel with the Foxtel deal.

At the moment Foxtel are bidding for their existing package and if the 10 strategy fails then yes they will try to organise with 7 or 9, but the express goal is a 10/Foxtel alliance.

I mean I've read articles saying that Foxtel knows nothing of Ten's plans and vice versa. Nonsense.

 

[El Diablo]

yeah i've read Foxtel could try and buy Ten if the ACCC knocks back the Austar takeover

but if Foxwould prefer to go wit Ten then how does 9 put together a competitive first bid?

Beccy might be right on the money for once and atm Gyngell is shitting himself

 

[Phil McGrawhan]

I'd really hope they'd have FTA coverage on Sat too.

One Sat night game (to go up against fumbleball) would be great.
At the moment AFL get FTA to themselves ,So One game on TEN & Two on Fox would be great..
Fox.Game 1...4.30-630.(live)
Ch 10.Game 2...6.30-8.30.(live)
Fox game 3....8.30-10.30.(live).

 

[docbrown]

yeah i've read Foxtel could try and buy Ten if the ACCC knocks back the Austar takeover

but if Foxwould prefer to go wit Ten then how does 9 put together a competitive first bid?

Beccy might be right on the money for once and atm Gyngell is shitting himself

That's why all this is gearing up to right royally shaft 9.

If they don't get the NRL, then they're screwed as a network. They will not win a ratings week again any time soon and lose advertiser dollars.

If they split the coverage with another F2A network, they lose the benefits of exclusivity and go close to the above result.

If they're forced to pay overs for the NRL, it affects their entire financial outlook.

And they can't get an as beneficial deal with Foxtel as 10 can because 10 and Foxtel are working together for their own mutual benefit.

The best result for 9 is obviously to pay overs but again that might not be enough considering what is about to take place.

 

[docbrown]

I doubt Bourbon Becky is sobre enough to comprehend all this...

 

[BuffaloRules]

Wow bourbon beccy writes a positive piece aimed at driving the price up... wow

http://www.dailytelegraph.com.au/sport/league-the-big-prize/story-e6freyar-1226274125269

Cricket Australia knows cricket's audience is ageing and only the Twenty20 franchise is attracting younger people to the sport. Nine might boast the same high audience ratings as previous summers, but the picture is not that rosy if you ask advertisers, alarmed at the lack of viewers under 30. League on free to air television has similar problems.

Im sure there was an article written within the last 6 months which stated that NRL viewing was actually growing amongst young audiences.

Can anyone recall it?

 

[BuffaloRules]

http://www.couriermail.com.au/sport/nrl/fanatic-origins/story-e6frepbx-1226086063952

The facts are there, though, and they are compelling.
A senior sports marketing expert, whose research is used by every major sport in Australia, says her private figures reveal league is the fastest growing of any football code in every demographic.
It is the only sport that is attracting a new, young audience to its ranks.

Found it - its an article written by her last July.

So now she has done an about face and is saying that League is struggling to attract young viewers?

 

[docbrown]

Im sure there was an article written within the last 6 months which stated that NRL viewing was actually growing amongst young audiences.

Can anyone recall it?

Yeah, she wrote it too... :roll:

 

[docbrown]

http://www.couriermail.com.au/sport/nrl/fanatic-origins/story-e6frepbx-1226086063952



Found it - its an article written by her last July.

So now she has done an about face and is saying that League is struggling to attract young viewers?

That's the one.

The NRL has the largest aggregate youth demographic of any football code.

Becky's on the sauce again.

 

[El Diablo]

i think she meant to be mainly critical of 9 for being old

eg

A growing young audience for the code is promising for those at the new league headquarters in Sydney, but

it is has not transferred into exciting, youthful television coverage.

The bottom line is that Nine has become extremely complacent about its place in the league hierarchy. Nine bosses have believed league needs them as much as they need the sport.

 

[El Diablo]

interesting seeing that the NRL is very popular on pay in the 16-39 demo http://www.throng.com.au/node/31133

pretty sure that's the demo advertisers look at most

The NRL and A-League have the largest % for the youth demo out of the 4 codes.

Obviously because the NRL overall audience is larger than the A-League's this equates to having the largest under 39's audience out of the 4.

Are audiences are actually going against the grain of the aging population shift unlike AFL's and Union's.

on FTA in 16-39 two of the three Origin games rated higher than the AFL GF http://www.throng.com.au/node/31132

You can see the difference when you compare the three results: Total, 18-49 to the 25-54 between Origin III and the AFL Grand Final. In Total the AFL is first but then compare the two youth demos:

In both cases Origin III wins but the skew is closer to the AFL's advantage when you delete the 18-24 year old bracket and add more 50-54 year olds. Also the below 18 demo is even stacked in the NRL's favour - the results obviously aren't in your link. The younger you select the demo, the bigger the % win to the NRL. Post a below 39's and you'll see what I mean.

Basically the AFL audience is getting older - and well - slowly dying...

 

[docbrown]

Well she may have meant differently but it's poorly written. This line: League on free to air television has similar problems.

I wonder what she means by "similar problems". It certainly isn't attracting under 30s audiences. And it's not advertisers - think of all the youthful advertisers that link up with league but won't link with other 9 programmes.

The main problem for the NRL is that they're on a channel whose main demo is 50+. AFL is a better fit for 9 than NRL. The only people responsible for failing to maximise off Rugby League's potential are 9 themselves.

 

[LESStar58]

I don't know how much longer News want to hold on to the Storm for (there's always going to be talk of them selling) but if the NRL goes to Ten I'd hope that a Murdoch-lead FTA station would look at accomodating Storm fans with reasonable coverage while helping the other News subsidised entity get more exposure...