I might add that even today certain companies are murmuring that they might be unwilling to pay the additional premium over their existing 7/AFL contractural agreements for effectively the same (and in future smaller) F2A audience. It will be interesting to see how much drift there will be to other sports.[/QUOTE]
problem is Australians only watch 2 sports in winter
if merchants want to try their hand at advertising during union .. or soccer telecasts .. they'll get no return because no one will be watching
Well that's what 7 will be out to remind them. Basically 7 is funding the AFL and now 7 will be wanting the advertisers to pay for that commitment, not just through AFL programming but across the board.
I'm not saying they will dump AFL enmasse - but it will be interesting to see how those ad dollars are redistributed. I can actually see some of it coming the NRL's way.
There's a whole new suit of negotiations now between the network and media buyers - however there have been several high profile managers saying their clients are sceptical and may allocate their resources elsewhere where cost to profit ratios serve them better.