Some of you have no understanding of Foxtel and it's need/desire to spread itself through as many Australian households as possible.
The Nothern States of Australia already have a good subscription %. Fox want more people to sign up, it's the old spend money to make money policy.
The AFL is the goose that can lay the golden egg for fox, they know that if they can secure a larger % of matches and overall coverage, more southern and western Australians will buy in.
I find it laughable that some of you can honestly think that the ratings fox recieve for the NRL is a justifiable means for them to spend more! Why would they need to spend more? The market is already buying in, hence they don't see more subscribers looking to buy into pay tv for Rugby League.
The only method by which the NRL will greatly raise it's TV deal is through competition with the FTA networks, fox won't want to lose games and they will want to protect their asset.
If this dosen't make economic sense to you, perhaps you need to read less Roy Masters and look to the finacial review.
If I have made spelling errors and the like, thank you as Im hung over and can't be arsed proof reading.