So if its Bears…
Name: Perth Bears. Use the city name, weirdly not used by either AFL or Union. See Brisbane Broncos or Melbourne Storm.
Colours: Red, Black & White. Not fussed on adding yellow, Red & Black will be unique except for the Wildcats who funnily enough use touches of yellow. Clearly different from teams from the other football codes.
Home games: Round 1 opener at Optus is a no brainer before AFL starts, at least for the first few seasons to capitalise on the novelty factor. Preferably all 12 in Perth, but I could live with 1 less. Not that I agree with it for some teams but the majority of NRL clubs take at least 1 game out of their home market these days whether it be Magic, Vegas or country games. In saying that they should definitely be wary about the timing and how they approach a Sydney game since it is the Bears old home. Mid-season would be best if it is a regular season game.
Stadium: HBF Park with hopefully at least a new Western corporate stand and 25k capacity. Hopefully they go for the whole lot even if it is built in phases. New Northern stand to match Southern stand, corners filled in & roof all around for 30k give or take.
Pathways: Keep North Sydney systems as is, aim to get at least one Perth based junior team up and running from day 1 and eventually Matts, Ball & Flegg. Left field idea could be to run the Perth based juniors in the Queensland leagues with shorter seasons.
Ownership & Board: Majority Perth based. As many guarantees in place as possible to prevent further movement of games back to NSW. Bears can’t take the licence and run back to Sydney or Central Coast under any circumstances, not while other viable unrepresented or underrepresented markets sit on the table.
Memberships: Plenty of Perth packages as normal, run deals to get kids to games, free/cheap/2for1 memberships for kids, hand out tickets at school visits in early years. Offer Sydney packs for away games plus NSO game if there is one, clubs do this already do this should be obvious.