Easts changing their name to Sydney made sense. They're based in the
City of Sydney. If you're not from NSW then you don't care about playing a team called "Easts", but when you play "Sydney" it means something.
It's not the NSWRL anymore
@Mr Spock!, we need brands that people from all over the country and world can identify with because they mean something. We live in a global world and need to market our teams and game to as many people as possible if we want to survive against the EPL, NFL, NBA, MLB, IPL, La Liga and every other major league that kids watch.