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What to do with Level 3 - Parramatta Leagues Club

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11,677
Who would you think are more likely to implement change that might further enhance and prosper the clubs future?

I'm honestly not sure. I think Ovo is honest in his desire to listen to ideas but I'm guessing he might receive resistance from other Board members.

So I think the most likely to implement change would be 3P, I'm just not sure if it would enhance the Club or make it prosperous. This is nothing against them at all but I just don't see too many ideas out there that could generate seven figure revenue streams, let alone the $6.3mil we'd need to break even.

Look, in no way am I bagging 3P. Instead I'm just saying that it's not fair to bag Ovo (or, I guess, the Board he is representing) considering he is doing nothing different to 3P - namely, asking a small group of fans for ideas instead of having fully developed plans themselves before the election.

I haven't had a chance to sit down with Ovo yet, but I have had chances to talk to Bob Gare at the last two meetings. At the first one, I offered him my idea for a new advertising campaign for Parra (that would cost little to make but potentially be very successful with fans). At the last meeting, I offered him an idea for how to use some of the space up on Level 3 (in terms of food), as well as an idea that could potentially generate up to $2mil a year (if, that is, it isn't actually a stupid idea I should be laughed at for suggesting). I gave them freely to Bob, and thus 3P, in an honest gesture of my desire to see the Club prosper. I hope to get a chance to talk to Ovo soon and I will tell him about them as well.

They will be there for use by whoever wants them. I have not favoured either side in offering support and ideas and I do not plan to do so in the future (irrespective of how I decide to vote).

I just think that there has been close to zero tangible work done by either party to date. I do not think it is a good sign that neither party has any finalised plans only 3 months out from the election. I do not think that it is a good sign that they are asking us for ideas 3 months out from the election.

I do not see the potential for us to go to the election with two (or even one, really) solid plans in place which we can use to make an informed decision. I think this election will be run on a lot of theoreticals and a lot of poorly thought out promises (from both sides).
 

strider

Post Whore
Messages
79,168
Messages
11,677
Yeah the whole "combo" thing has been bandied about but remember:

1) Combining all 3 and then charging full price (combining all 3 prices as well) means it will cost more and thus might get less people buying and thus generate less revenue

2) Combining all 3 for a "discounted" price (i.e. not the full combined price) will mean a drop in revenue if it doesn't attract extra people.

Either way, it will most likely lead to less revenue.
 

Parra Future

Juniors
Messages
890
In his defence, Suity, isn't that exactly what 3P are doing?

I mean, isn't that what this thread is about? Asking for ideas?

Hi everyone,

Firstly, the reason for my absence during late Saturday and Sunday, was that I was trying to do the right thing as a father. I miss spending time with my little boy and decided to give him his daddy's full attention for the rest of the weekend after the get-together. I love him dearly and sometimes I feel I am starting to spend too much of my life working my butt out, assisting 3P and on LU and not giving him enough time and love. So thats the reason for the absence. As for today, I have only just got home from a long day at work.

HJ, I know this next paragraph is probably going to do me more harm than good by stating that "it is coming". We already do have a hell of a lot of plans in place for what to do within the first year of being in control if elected. The whole purpose of this thread was to give the people a chance to say what they might like as ideas. We are not just going to make ideas and implement without first seeing that all bases are covered and if there is a better idea than what we already have, beauty, we will run with implementing it. I also made a comment towards the start of this thread along the lines of "I don't care whether we implement it or the incumbants do" as long as there is action. Any ideas on this post were not solely for 3P use as I made mention. We just want to see action. Excuse me if we are wrong, but wouldn't you like someone to ask the supporters views and see what others have to say?? We have stated since day one that we would work with people, listen to people and communicate with people. That is what this is. We don't claim to know if there are alien ships at Roswell, who shot JFK, where is Harold Holt and why do chicks go to the toilet in two's. We do have plenty of ideas which we do not wish to realise at this point in time and that we will be releasing some of (and a large quantity of them) PRIOR to the upcoming election. Anyone involved in an election campaign would understand the reasoning for that. We are going to wish to roll some things out one by one in the final 6 weeks heading into the election. No point doing it now and blowing the momentum.

On top of that some things can not be said at this point in time until it is looked over by legal representatives before we comment on them. It is a sad state of affairs, but one which we are now having to work between.
 

strider

Post Whore
Messages
79,168
Col, you NEVER have to apologise or explain not being on here .... its good that you are on here at all giving your time to answer questions
 

Parra Future

Juniors
Messages
890
And once again, there isn't much on either side of the fence.

As I said on Saturday, increasing membership will mean nothing financially. An extra 10,000 members (which really is a bit of a pipe dream) would generate $200,000 a year. This is nothing but a drop in the bucket of the $6.3 mil that the LC gives to the FC.

The ideas for additions/changes to the LC (which, as I said above, neither side appear to actually have atm) will bring some extra revenue in, but this will come to the LC not the FC and will thus not increase the FC's financial independence. However, they will not generate $6.3 million dollars a year.

Nothing that has been mentioned by either side will generate even $1mil a year, let alone $6.3 mil. In addition, some ideas such as a new Nightclub are ridiculous as they display absolutely no understanding of how Parramatta is these days.

Response to post 611.

HJ, you've been busy today. The part I put in "red" above. I'll take an extra $200k every day of the week if it is extra profit. No need to sue me if the next numbers I provide are wrong. I am going off memory only of what Ovo stated on the weekend about the current financial numbers which alot of you heard me ask a question about. Forget the income and the expenses, the operating income came in around the $21m mark. That is good. The bad news was that then came the normal tax of around $12m plus as Ovo said an additional $6m wack in tax to the club adding up to $18m in taxes, pulling the kitty down to $3m. They then gave around $6m (Parramatta Eels funding) which took them into the negatives of -$3m. Then there was around $4m in "write-offs", e.g I am led to believe building depreciation etc, taking them to the rough total of negative $7million.

Firstly, please remember the above numbers are only rough but close to the mark as given by Ovo. Secondly, even Ovo stated that the annual report was still being finalised and some numbers still had to be looked at. Negative $6.8m is better than negative $7m. That is the first point. The next point is that there was $4m in "depreciation". I can't comment on that due to not having the info in front of me and two, again, I don't need a lawsuit in front of me. Let me ask you a question HJ. If we announced a major sponsor heading into the election final two weeks and that sponsor made it public that they would only sponsor the Eels if we get into power, and if that deal was worth one hell of a lot of money, would that please you? Because that is what I think you are probably going to find is going to be the case. None of this is a shot at you either HJ, I'm just trying to answer some of the posts that I have been getting up to date with this evening. One of the issues that we face at present, is how do you finalise a sponsorship deal when you are not in a position to authorise them. You need to be in power. On top of that, some sponsors at this point in time do not wish to be brought into the debate for their own personal reasons. There is alot more too it than us being secretive.

The part I have highlighted in blue above, a lot of that can be rectified by sponsorship dollars. Two ways there. Firstly, my accruing more sponsorship dollars than what we currently do for each areas, e.g Sleeve, front, signage etc. The point on this one is are we selling ourselves for the right amount of money? The second way is increased sponsor numbers. This is happening and in a big way, as explained above.

The part in green above I believe is incorrect sorry. One, I do believe that we can rectify the financial problems. Two, the nightclub idea has been brought up on this forum by this forums members. Which is great, because that is the purpose of the forum. Discussion. We at no point have stated 1000%, that we will be introducing the nightclub for sure. Many things have been discussed, but none of it is concrete on alot of areas that we have bandied about.

Take care. By the way, I already know you hate this, but I do believe that drink prices need to be looked at. Whether it is 10c or 20c or a $1, which I know I won't be giving you my address if that happens, or I'll have a guy in a white robe banging on my door each night :lol:
 

Parra Future

Juniors
Messages
890
I'm going to cover posts 617, 627, 628 and 637 next. Just need five minutes to deal with something. Back in a sec.
 

Parra Future

Juniors
Messages
890
think bigger picture.

an increase of 10,000 members increases a target audience to our sponsors. think of how many sponsors would want to throw money at a club with 600 members of the football club compared to that which has 10,000 members. the increase in members would increase the competition of potential sponsors and as a result increase the base premium for each level of sponsorship.

one thing the fc should look at (this may have been mentioned somewhere else) is to make fc membership an automatic part of a season ticket.

the other thing is to introduce a members privelidges card with membership. it's easier to attract sponsors if you are doing something to potentially improve their market base.

(Quote above is Post 617) Spiderdan, you hit the nail on the head with this one. I am a member of the Eels Football Club, a perpetual member of the Eels Leagues Club and also have memberships with Wenty Leagues Club and am also a perpetual member of Balmain Tigers Leagues Club.

Now I am not going to comment on the Eels because I truthfully have no idea if they ever have done anything in regards to what I am about to bring up. Maybe they have and I am just unaware, but that is due to my own fault. For a long period of time, I received no mail from the Eels at all and used to see alot of mail at my inlaws house (they are members too). Unfortunately, and I don't know why but my wife and I were down in the Leagues Club database to not receive certain mail. Again, I am not blaming the club, I believe that it is actually my fault. I think there is a box you tick which states if you want mail and around 10 years ago or whenever it was that I signed up with the Leagues Club, I was moving alot due to work commitments so I chose "no" to the mail option. I have now had that changed to a "yes".

On the issue of the Tigers, I have alot of mates that go there who are Tigers supporters and we will regularly catch up for drinks there. Every time they get a new sponsor for Wests Tigers whether it be jersey or anything else, info comes out to me from them. I remember one year the West Tigers had a sponsor called "New Loan" or something or other. This company offered me great rates on new home loans or personal loans or whatever I wanted loan-wise. I rang the Club about that today after reading Spiderdans comments and that is correct. Again, I can't comment on the Eels because I don't know, but the Tigers allow the sponsors access to their members database for business opportunities. It would be alot more appealing to a sponsor to see 10,000 members than 6 - 7 hundred. So as Dan said above, yes that would be marketing wise correct.

As for a members priveledge card, they had something like that when I worked with Boral and I don't believe that it is that hard to set up. It is very feasable.
 

bartman

Immortal
Messages
41,022
I just think that there has been close to zero tangible work done by either party to date. I do not think it is a good sign that neither party has any finalised plans only 3 months out from the election. I do not think that it is a good sign that they are asking us for ideas 3 months out from the election.
Did you seriously expect either "side" of candidates for this election to lay down fully concrete costed guaranteed plans before the election for your consideration? After you've already admitted that the mob that has been serving on the board (with all the knowledge of figures, operations, current business plans etc) can't even do that, and are at us for ideas as well?

If so I think you're dreaming HJ. This isn't a political party-based and funded state or national parliament election - it's for a community leagues club. Nothing less and also nothing more.

When as you suspect neither side come to us with solid answers for the entire $6mil shortfall... will you instead start to focus on what Board members you want elected based on their ongoing level of openness and communication with the average member, and their willingness to proactively organise opportunities to canvass for our ideas? Will you be able to see and admit any difference between the two "sides" thus far on that basis?
 

Parra Future

Juniors
Messages
890
I just said it because you've been mentioning Ovo specifically.

Nevertheless, my point stands. Neither side actually have any ideas - I mean, the purpose of this thread is to get ideas for 3P to use, isn't it?

He also asked for ideas, which is exactly what 3P are doing.

No offense to 3P in the least, but their ideas are coming from us. Same as with Ovo.

You'd think that with only 3 months to go to the election, 3P would have had their ideas set by now, wouldn't you?


(Quote above is Post 627).
HJ, again not shooting you. Just responding my thoughts on the above. My answer to the first point I made "red". Wrong. We have plenty of ideas. On the issue of money I will go into it in more detail before I log off tonight but please read on. On the issue of these are ideas for 3P to use. Wrong again. I said it in an earlier post this evening that I wrote at the start that it was a chance for everyone to put thoughts down. Not fussed which side utilises them as long as it happens whichever ones are reasonable and feasable. Some may not be. E.G, Carpark on Level 3.

The next part I put in "red", again I already covered a couple of posts ago. As we get closer to the date, the info will come out that you desire.

Again, this thread is not the campaign idea trail for 3P. It was a chance for everyone to have a say and if either side thought they were good, implement them. Unfortunatley, the incumbants have more chance at doing that at this point in time. Our inactiveness is due to the fact we are not in power and can not implement them until elected. Again also, that does not mean we will do everything put in this thread. Some may be unreasonable.
 

Parra Future

Juniors
Messages
890
I don't but the "members = sponsors" line, either. Seriously, how will being a member make me more exposed to sponsors and more likely to buy their products?

Sponsors pay for media coverage and that's it. Our decent TV and newspaper coverage is what they're after, not member numbers. 600 or 10,000 is nothing compared to what they get via Friday Night Football, for example.

(Quote above is Post 628).
Already covered this one this evening as well in a prior rant by me. As stated in the Tigers example, sponsors will utilise member databases if given the chance. By the way on my previous example, I actually did get a home loan with "New Loan" from that info that they sent me for being a member of Tigers.

On the issue of sponsors and getting their "brand" across to people, it is a very powerful tool when they get to put their logo's and company speels in mailouts to the people with their own specials to the supporters. You'd be surprised how many take the deals up. A good friend of mine is a sponsor of the Panthers and he has plenty of signage around the ground and also gets to put his speel in the mail that gets sent to members. He has received a lot of business due to his continued support of the Panthers in the Penrith district and the supporters always praise him for his contributions. It isn't something to be taken lightly.
 

Parra Future

Juniors
Messages
890
right a bit of a late reply chaps ,
i have just been reading in the background and pondering what can we do with level 3,
i was thinking maybe referb the auditourium and bring the sound system and stage up to date , this way you can attract more popular shows and artists,
To further enhance this i think a buffet style eatery should be introduced , you could offer show and meal ticket combo's to entice more money from passing trade (as to say), do themed night in the buffet ie , seaford nights,asian nights american nights and so on, this will bring in more families and then people would use the place for special get togethers , ie birthdays , special occasions and so on ,
Also on memberships,
Why not go with the fc membership say.the 10000 drive ok , we get $250,000 from this but then you get the leauges club moaning they are not getting as many members as normal because everyone has joined the fc, so
why not do a deal with the LC that all fc members can use there membership cards to obtain the same privaliges as a LC , and to further entice fc members in to the lc ,send out a one off discount meal , say a $5 roast , that way you will get money going in both pockets , and lets face it why should we have to buy 2 memberships for one cause
just an opinion , please don't shoot me down if its already been mentioned

HJ,

Next post I promise I will get to the revenue side of things unless someone else asks me a question prior to that. This is the final post that I wanted to cover this evening that has taken place today. Post 637. Classic example for me. You state that there is no real difference at this point in time between 3P and the incumbants (and by the way I have no idea how to spell incumbants and own up to that. I am just taking a punt on that one). Well I believe there is. I am not going to discuss the incumbants for reasons I have stated before. I don't need the legalities. It was alot simpler when I first came online and started answering questions. These days there are alot more problems that I need to consider before writing my opinions. From here on in, I will try not to discuss my thoughts on the current board, but purely my thoughts on us to save me any problems occuring.

3P has sent several letters to the members of the FC telling them about us prior to that election. All members to the best of my knowledge unless they were not home and uncontactable after several attempts or unless they were current directors, were given a personal phone call from one of the candidates as well. This can no longer happen after the FC election for those members because we signed a waiver saying that only the candidates would utilise the info provided to us by the Club for the purposes of the election. After the election, we are not allowed to utilise it, or could be sued. That is why no more correspondance has taken place via letters to those members or phone calls. It would not have been smart by us. We wanted to send a thank you letter to everyone that was a member whether they voted or not, but again, legalities prevented that.

On top of the letters and the calls prior to the last election, we have invited numerous people to our meetings to discuss issues with us and to hear us out. A lot of different people have been brought to these 3P meetings. Both from LU and from outside of these forums. We tried to attract as many people as possible to get different view points and also to tell them our thoughts on what we wished to achieve.

On top of that, we organised the get-togethers for whomever wished to come along from this site. On top of that, since early December when a mate of mine told me that there were alot of questions being raised on this forum, I have tried to give alot of my personal time to answer as many questions as possible and have also provided my personal mobile number and email address to a lot of forumites. On top of all the posts, there have been many many private messages that have been sent. I've asked Stagger whether I have to delete them or whether I can file them somehow because my inbox is full. You also know HJ about your PM and request which I actioned straight away. I responded. I promised to pass the info on which I did and you received the answers that you wanted from Guru who got involved. From day one, 3P have promised communication which I believe we have done. We have run with involvement, we have preached our word and we have listened to what is important with the grassroots support of our club. We have also made ourselves fully available at all times. Not only myself, but guys like Bob Gare and Terry Leabeater must have handed out so many business cards to people saying if you want to talk, give us a call. I have had lunch's with people from this forum to discuss issues regarding the Eels.

There is also alot more that goes on with 3P outside of these forums. The amount of meetings with current and potential sponsors is insanity. The amount of meetings with business professionals from different fields in regards to improvement stategies is also extremely time consuming. Meetings with lawyers to discuss every bit of info that we are about to release is also big time. Then on top of that, you've got the other guys I haven't mentioned, some of whom are still in the background but working tirelessly in other areas outside of this forum. Things we are trying to do within the asian and lebanese communities to drum up support.

Threads like this aren't "Give us ideas because we have none". We have plenty. This is the chance for the people to speak. There wasn't a thread that I knew of since I came online which brought the issue up. As I said before, if someone puts a great idea down, bloody oath I hope the incumbants put it in prior to the election and good on em. If not, we will once we have got through a few other areas first that will need dealing with.

We will be having another get together around mid Feb. We also have to finalise our nomination forms and provide them to the Leagues Club. We also have to get our speels done and photo shots for the Annual Report magazine that will be coming out in a month or so. There is an awful lot going on right now. I haven't commented on the current board in this post on my thoughts on them and I don't intend to in this post. But you ask yourself the question. Take Ovo out of the picture and think of all the things I have stated that 3P have been doing.
 

Parra Future

Juniors
Messages
890
I also forgot to mention in that last post that the quote I used from Eeladdick for a classic example of a supporter stopping from his daily routine to think about things that could improve the club in his eyes. He then took the time to write it down. Would he / she have done it if this thread were not here. Maybe, maybe not. But they did. And it has been read by many. And it may be acted on. And that is the whole point. Communication. Ideas. Action. Whether it is us or them, the club is losing money and it needs to be fixed. Lucky last time hopefully I will say this. If it is them that fixes it prior to the upcoming elections, good on em. Do you think they will? I am not answering the question and I will leave it all to you.
 

Parra Future

Juniors
Messages
890
Now for the topic you have been waiting for. Revenue. Again, the current board may have already undertaken this process just recently or may not have. I don't know because I am not up there looking at the books and asking the questions (yet). I am not going to give away any ground breaking news here for those thinking I am about to name a potential sponsor. What I will do is give you simple business 101. I can guarantee you that if 3P wins the next Leagues Club Elections that the following WILL take place within the first 3 months. Why the reason for such a long period in 3 months - because I am talking about going from top to bottom in all areas whether it be Flat Screen TV's or coasters. Two areas that would be addressed would be staffing and suppliers. I am not putting out a panic alert here that people are going to be made redundant. That is definately not what I am saying. What I am saying is that the first person we would need to be talking to is DF. We would then be putting forward our plan of what he needs to make happen straight away. Firstly, a meeting with his senior management team to make sure that everyone is on the same page on how we intend to run the operations. Reports would be asked for on what position every staff member undertakes, what there duties are and what salaries that they are on. This would be looked at it in full. The next thing to happen in regards to staffing would be KPI's. Whether they currently have them or not, I do not know, again, I am not up there. If they are there, we would want to review them and change them if possible. If they are not in there, well then they soon would be.

On the issue of suppliers. Negotiations would need to take place instantly with every single one of them. Again, from TV suppliers, to beer, food, coasters, chairs, carpet cleaners, merchandise suppliers, electrical contractors, plumbers etc etc. Any individual or corporation that sells something or a service for 1cent or higher to that club, we would wish to see details on. This would all be reviewed instantly. It is not all about revenue. Plenty of work has already been done on revenue and the aspects on increasing profitability. However, there is only so much we can do without seeing the books and knowing what the current status is. Also as stated before, it is very hard to try to cut deals with people when we are not in a position of power to authorise those deals. Again, it is not always about the revenue. We are not just looking at the new poker machines that the club has put in and what jerseys sell for and what we get for memberships and how many people drink light beer vs full strength etc etc. We are also looking at expenses and it would play an important role within the first three months. Ways of doing business smarter.

We have also been visiting other clubs and also speaking with other clubs over the phone in regards to their operations and things that they have done that have and haven't worked. The clubs that we have been dealing with are from other NRL teams, AFL teams and Rugby Union teams. These searches have crossed state borders as well and we are throwing our nets pretty far and wide. We are not asking people how to play football. We are asking them different questions regarding there clubs and in return are giving them ideas of what we intend to do if we are successful in taking Parra Leagues. All of these clubs that we have approached to date have been very accomodating to our requests. Don't ask me, because I am not going to name them. Terry might, but that is up to him if he wishes to divulge that info.
 

TheRam

Coach
Messages
13,911
I know that is not going to happen in this instance - and that is what concerns me. I wont call them puppets - yet.....................!


Funny, when I look at your avatar, I'm a little confused as to who is the puppet.


Sorry I just could not resist. :lol:
 

TheRam

Coach
Messages
13,911
And if so, is he more qualified to the position than Denis Fitzgerald who has occupied the position for the past couple of decades...



Oh yeah lets see, is he more qualified then the former potato pusher? Now lets see...Hmmm.
 
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Suitman

Post Whore
Messages
57,233
Thanks for the answers last night Colin.

They seem to have been satisfactory as there has been little debate about them today.

Suity
 

TheRam

Coach
Messages
13,911
I'll admit that 30 years experience is handy but it could also be deemed as pass one's use by date

so how did Fitzy get his first chance, and what were his qualifications

as I understand he had 2 qualifications

1. He played for the mighty Parra Marist, Parra Eels, NSW and Australia with distinction, passion and professionalism.

2. He sold spuds

If your answer is option 1, then there are quite a few other people who fit that qualification and so perhaps should be looked at as well, particularly the bit about playing for the Parra Eels.


But if your answer is option 2, then maybe Fitzy is the only man qualified for the job. :?
 

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