It hasn't got anything to do with the Bears, more so how they intend to accomplish these goals. I think the reason they didn't put more information is because they themselves don't know. So now we have figures but no real direction as to how to reach them. They don't have to tell everything little bit but I nice outline of how they will get 400,000 members etc would be nice. Are they going to be spending big on marketing etc to reach that goal? Etc
Lets have a take one of the goals. How they get to 400K members.
Different clubs will have different goals for achieving this. Some may request a grant to ensure they can subsidise family/GA membership for a few years to allow a larger membership base to grow, and hope that when the subsidy stops, that many many remain. While others like the Bronco's would really need more advertising to build on the large number of fans they already have, and some of the contra advertising that channel 9 and Foxtel will provide, could be used to assist this endevour. Others may look at 3-4 game packages with the idea that they can make some family day events, promote those, and get the NRL to assist with underwriting the extra costs of getting those facilities in place. ARLC will assist clubs in the direction they want to take, and may suggest ways they can go about it, but it's up to each club to put the plans in place, using one or many of the options available, with targets in place to ensure the money is spent wisely for the return they may get.