If the NRL outrated the AFL’s two games with only 1 game, then the market targeting strategy didn’t work.
They have effectively taken a game that could have rated higher on another day without any clash and slashed its potential viewing audience by restricting it solely to one state.
I know in AFL fan minds if the game hadn’t been one sided that they would have thrashed the NRL by hundreds of thousands of viewers blah blah blah. It’s always hypotheticals, never reality. There’s always some excuse. There have been games in the past where lightning pauses helped viewers hang on for longer and increased the ratings.
Are Thursday and Friday not the biggest timeslots for regular round games of AFL and NRL? And what does AFL choose to show? 43% all-Melbourne derby games. Even higher if you include Geelong.
75% of the games the NRL aired involved at least one non-Sydney club. Compared to 57% for the AFL.
It’s not because AFL aired other home market games. They could easily add more WA, SA, NSW & QLD teams into their Thursday and Friday night slots without impacting that arrangement at all. I’m not even talking about double interstate teams, just have one of them be non-Victorian.
There’s no reason why they can’t. It’s that they choose not to. There is no confidence from Channel 7 that these interstate AFL matches will rate. So when they do have two interstate teams, they overshadow them with a Victorian game.
AFL does not have teams in all six states and territories. It has teams in Victoria, South Australia and Western Australia. It also has four minor teams in New South Wales and Queensland. They claim to cover ACT but if you think Canberra is a part of Western Sydney, then frankly, you’re an idiot.
The NRL dominates the biggest state and the third biggest state. It has the biggest team in the ACT. It has the biggest team of any code in New Zealand. And its Victorian team has a bigger social media support than any single AFL team. And it’s about to add a team in Western Australia and Papua New Guinea. It’s more than national. It’s international.
Dots on the map mean little unless it’s meaningful elsewhere, otherwise NBL and A-League would be the kings.