https://www.smh.com.au/sport/nrl/ho...ith-flight-to-california-20200302-p545zd.html
Vlandys flight to Los Angeles has been reported to be primarily about seeking Lachlan Murdoch’s permission to expand the NRL to 17 teams by including a second Brisbane club.
Speculation over the future of Greenberg will continue while V’landys considers whether to renew the CEO’s contract.
Broadcasters have been agitating for a fourth Queensland team because it will lift TV ratings in the north. Queenslanders switch to games involving the Broncos No.1, Cowboys 2, Melbourne Storm 3 and Titans 4.
But northern support for the Storm has diminished with the exit of Maroons Billy Slater and Cooper Cronk and will fall more with the inevitable retirement of Cameron Smith.
If V’landys gives the parochial north another team to cheer, will the drop in revenue from a weekly bye in a season of the same length be compensated by the rise in TV ratings and therefore revenue for a new team? Basically, will Lachlan and Channel Nine bake a broadcasting pie which awards 17 clubs a bigger slice than the share the 16 receive in the current deal?
A successful business would approach the challenge differently: assess the needs of the 16 existing clubs and determine whether expansion is viable.
Raelene Castle, CEO of Rugby Australia, is making the same mistake. She is seeking a record TV deal to honour promises to clubs but an alternative would be cutting back on bloated contracts to overweight players and accepting a lesser free-to-air TV deal which delivers new eyeballs.
Similarly, V’landys is chasing an historically higher TV deal to satisfy his constituents and his reputation, rather than deliver a future strategy for the code.