They wanted more content to sell. They had all the AFL cities tied up. Where would they get more content? Regional clubs dont work in AFL generally, they want a bigger Sydney presence, they have the revenue to cover the investment, that investment in more content and metro markets has landed them a mammoth tv deal. It has also given them a consistent footprint in another city (Canberra) fully funded by someone else!
Are GWs going well? No. Is the AFL hoping they'll go better, I m sure they are. Was it a bad idea to introduce GWS? Probably not given what it has led to in revenue growth for the game. In reality GWS are costing them $13-15million a season more than if they had brought in a club that needed a smaller grant. Its chump change when your landing $550mill a year Tv deals. I expect when the bonanaza money starts flowing for them in 2025 Qlnd and NSw will see a massive uplift in money thrown at their game there. They've already said if Tassie comes in they will invest $120mill in grass roots in Tassie. Because thats what you an do when you have lots of money!
Politis knows this hence his call for 20 teams with perth and adelaide. Adelaide or Wellington could well be our GWS but if it helps us land us a $600mill tv deal , guess what, it wont matter!
Doesn't alter the fact, they got the extra content ,but not the expected public support nor TV ratings.
IMO and I'd at least expect a Perth side to at least have the crowds compared to GWS and I would expect in Perth better TV ratings locally than GWS get in Sydney locally.And a better return on outlay in a non rl heartland state.
BTW I have no argument with Politis's 20 team view but as a business man he would want expansion teams to attract crowds and Tv ratings.
Why would you need to invest $120m in Tassie when they already have a captive population there ,and no other code to compete against.Spend money by all means but sheesh that to me is financial overkill.
The $550m a year AFL TV deal is for 18 teams, with team player numbers and team admin far in excess of NRL numbers .Again one more time no apples with apples comparisons, no contract matching contract, no employee numbers matching employee numbers, no team outside Australia ,4 teams in AFL besotted states. Don't know how many times I have to blabber on about this.
We have seen the effect of the Dolphins now on TV ratings and crowds, no ne ATT of NRL deals knew the impact, which to date has far exceeded expectations.We fished where the fish were.