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I think it has paid off dividends. Due to money constraints I was actually considering not being a member but with the massive price drop I'm happy to pay again.
People who were thinking of no longer being members have been drawn back in by the price drop - and any increase on last year should be lauded as brilliant marketing & pricing
People who were thinking of no longer being members have been drawn back in by the price drop - and any increase on last year should be lauded as brilliant marketing & pricing